THE CHANNEL
|
GLoBAL CHANNELS
It is now
important
for us to
have
Spanish,
English,
French
and
Portuguese
“
”
with our CEO Michael Peters to
launch Africanews, an African
news channel with bureaux and
correspondents that produce
content dedicated to African
markets.
In Latin America we tend to be
followers but we are well
positioned for the future. It was a
major milestone for us going on
Cable Vision and Claro recently.
But it’s a very complicated market.
In South East Asia, we just
moved onto CTH in Thailand, in
Taiwan on MOD. There is room for
growth because we are totally
different. In South Korea we have a
very big audience and the feedback
is that we bring something
different.
How do you see the next two to
three years?
There are likely to be mergers. We
expect fewer operators in very
strong leading positions. That
scares me a bit because the fewer
leading platforms you have the
more complicated it will get. We
are not like Turner or BBC
Worldwide coming with a global
master agreement including
movies, series, and channels from
kids content to food – we are a
single news channel. We’ll have to
compete with state-funded
companies that are willing to pay
carriage fees and very high
marketing fees to promote their
brand.
So we think the future will bring
tough competition. But we also
think that we can definitely make it,
because we can bring something
different and the brand awareness
of Euronews is increasing steadily.
And when we can’t enter by the
main door – like being available on
the main package – then we try to
place our content in a different way.
We do a lot of content syndication,
so we talk to the major companies
like Bandeirantes, Clarin and
channels like TV Peru.
Content syndication gives us the
chance to create additional revenue
and get our content on the main
website platforms. We are available
on MSN in about 27 countries and
on Yahoo! in 14 countries with text,
video and pictures. This also means
main operators get the chance to
see our content at home.
We are trying to be smart, to find
smart ways to reach our next
audience. We have a magazine
programme about education and
are targeting the main universities
worldwide with this. We have
agreements with 24 major
universities from Brazil to Germany
to France to New Zealand. We offer
students the chance to use
Euronews content to learn different
languages. For example, we are
sending the science magazine in 13
different languages and teachers
and students use the content to
create their lessons – in whichever
language they prefer. They use our
content as an educational tool. So
we reach our target audiences in
different ways.
Dish Network in the US who
have a great number of
international subscribers offer
Euronews in ten different packages.
That’s what it’s all about. Value
with different languages, short
format magazine content, very
global.
Thank you, Arnaud Verlhac and
Céline Rodrigues.
Claro Colombia
is the leading
telecommunications services
company in the country,
providing services for mobile
phone, broadband, fixed-line, TV
and corporate solutions, with the
largest coverage in Colombia.
Claro has been one of the main
players in the development of
the sector and began its
operations in 1994 under the
Comcel brand. Since the merger
of Comcel and Telmex in 2012 it
operates as Claro Colombia.
Claro Colombia is a subsidiary of
America Móvil, the leading
provider of telecommunications
services in Latin America with
operations in 18 Latin American
countries. We asked Marketing
Director
David Londoño
to give
us some background
24
|
ISSUE 2 2015
|
THE CHANNEL
Claro TV offers a whole new way of
watching TV in Colombia. We have
the largest fibre optic network in
the country and the largest
broadband coverage. We are the
www.euronews.com
t
Top Arnaud
Verlhac; below
Céline Rodrigues
t
The new
Euronews
headquarters
building in Lyon
