NAME
Adam Freeman
DATE OF BIRTH
March 1969
CAREER
Born in Crawley, UK, Adam Freeman
studied Politics and International
Relations at Coventry University and
completed the Advanced Management
Programme at Insead Business
School. Adam Freeman is the first
Managing Director of Bloomberg Media
for EMEA, responsible for leading
Bloomberg’s multi-platform media
operation - comprising web, mobile,
television, digital video, print magazines
and live events – across the regions.
Prior to joining Bloomberg in May 2014,
Freeman founded and ran Mutual Media,
a digital advertising start-up, and
served as Chairman for Metropolis
Music Group, Europe's most successful
music recording, creative and production
studio. Previously, Freeman served a
13-year tenure at
The Guardian
– most
recently as Executive Director of
Guardian News and Media – where he
worked alongside the editorial leader-
ship to drive the digital transformation
of its print brands and spearheaded the
expansion of its global commercial
operations. He held a variety of positions
at
The Guardian
, including Director of
Media Consumer Media and Digital,
General Manager; and leadership roles
in sales and marketing, publishing,
advertising and business development.
MEDIA USE
First thing, checks Bloomberg.com and
Twitter on mobile, then National Rail app
and CityMapper to check trains are
running on time. During the day, dips in
and out of digital media, browsing the
FT
,
City AM
,
Guardian
and Bloomberg’s own
apps and site. Keeps an eye on Bloomberg
TV output and competitors’ coverage via
mini TV on desk. Picks up
Evening
Standard
on way home before relaxing
watching TV – mainly catch-up – finishing
with BBC
News at 10
. At weekends, reads
Guardian
,
Observer
,
Wired
and
GQ
.
FAVOURITES
Is passionate about brands, content
and all things digital; keen on rugby
and manages local club Teddington
RFC’s U16 team; also enjoys watching
his children pursue their hobbies.
