Media Factory
Globecast, a leading provider of
delivery and distribution
solutions, covering satellite, PoP
reach and Internet connectivity,
will be demonstrating its media
solutions at IBC 2015 – among
them Media Factory, Globecast’s
cloud approach to handling and
preparing content for any kind of
distribution. Media Factory
breaks down the traditional
siloes related to separate
content preparation workflows
for different distribution
approaches or different regions
and allows customers to provide
content to Globecast once and
then deliver to linear playout,
oTT and VoD platforms, with
Globecast’s three media centres
in London, Singapore and Los
Angeles working seamlessly as a
single operation.
Localisation enables
broadcasters to increase
revenues and get more value
from their existing content and
channels by localising them on
the edge for different regions or
platforms. Globecast will
demonstrate its VoD packaging
which allows broadcasters to
seamlessly deliver VoD content
to some of the biggest TV
platforms across Europe and
Asia. The solution removes the
complexity in the broadcaster
caused by the different metadata
and technical standards required
by VoD platforms globally.
For oTT/TV Everywhere,
Globecast will demonstrate its
end-to-end solution for the
management and delivery of live
and on-demand content. The
company’s modular solution
allows tailor-made solutions to
support customer business
objectives including: encoding,
origin servers, CDN, application
design and analytics. As regards
monetisation, Globecast provides
broadcasters with all the tools to
understand the performance of
their multi-screen strategy and
monetise their content through
subscription and transactional
payment options.
Globecast has developed its
portfolio of services in the US
through a new satellite position,
AMC-11, which will be used in
combination with ground
services to support customers
from the LA Media Centre at
Culver City.
Communications infrastructure
and media services company
Arqiva says its investment in
technology innovation has
resulted in strong customer
growth over the past year. At IBC
the company is showcasing its
VoD and linear to-any–device
solution, and seamless broadcast
and IP delivery with hybrid
services, including Start-over TV.
Visitors to the Arqiva stand
will see how the Connected
operator solution uses both IP
and broadcast mechanisms to
connect TVs and STPs to provide
an enhanced hybrid TV
experience, to enable linear
streaming and catch-up over IP.
Curated VoD, which is part of
the Arqiva Hybrid Freeview
service, enables broadcasters to
link linear channels to editorially-
picked on-demand content, so
they can highlight recommended
programmes through pop-ups to
the viewer, to enhance their
‘lean-back’ broadcast experience.
‘Start-over TV’ is available on
Freeview, where viewers will
now be able to jump back to the
start of a programme when
AFPTV Live
With the launch of AFPTV Live,
Agence France-Presse is
becoming a leading agency for
video. The new service for TV
networks, available by
subscription, will offer more
than 500 live videos a year and
uses technology that meets the
highest market standards for live
feed transmission.
Thanks to the Agency’s
network in 150 countries,
subscribers have real-time access
to international news, major
sporting and cultural events,
plus a selection of institutional
feeds, for example during
international summits and
special events. AFP’s live video
coverage has greatly increased
since the initial trials in 2012,
and live broadcasts have now
been extended to all countries.
“The launch of AFPTV Live
marks a decisive moment in the
development of video, which is a
strategic priority and the leading
driver of growth for AFP,” said
AFP Chairman Emmanuel Hoog.
Arqiva technology innovations
IN BRIEF
CHINA APPROVES
FOREIGN VIDEO
China’s State Administration
of Press, Publication, Radio,
Filmand Television (SAPPRFT)
has approved foreign video
content under the new 2015
regulations for streaming
foreign TV series and movies
which require video sites to
obtain a screening or
distribution licence for each
foreign TV show or film.
China's leading Internet TV
company Youku Tudou
showed the first approved
foreign TV series on its
platform in July – a Korean
comedy. The company says it
will add TV series from the US,
Korea and Hong Kong to its
subscription package.
SUB-$100
SMARTPHONES
A new forecast by ovum
predicts total handset sales
will grow from 1.88bn to
2.16bn units 2014-2020.
Smartphones will comprise
95% of global handset sales
by 2020. Android and ioS
devices will continue to lead
the market in volume share,
while Africa, the Middle East
and Latin America will lead
the smartphone market in
terms of growth. All handsets
sold in 2020 will be smart-
phones. Most of the growth
in the smartphone market
will come from the sale of
sub-$100 devices.
SOCIAL + TV
ADVERTISING
4C has acquired Teletrax
from Civolution. Teletrax
provides the world’s most
advanced and accurate
solution for real-time TV
analytics and cross-screen
synchronised marketing
campaigns. The combined
company, which will operate
under the 4C brand with
over 140 employees across
eight international locations,
will represent the most
comprehensive global
platform for social and TV
advertising. 4C specialises
in the application of data
science to deliver marketing
software products.
MEDIA MARKETS
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THE CHANNEL
THE CHANNEL
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ISSUE 2 2015
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joining mid-broadcast.
Broadcasters will be able to
benefit from monetisation
opportunities, as viewers will be
taken back to the advertising
break.
With Connected Analytics,
broadcasters who are always
under pressure to justify the
value of their services to
multiple stakeholders can
capture in-depth session
information and dwell time to
adapt their business model and
revenue streams accordingly;
especially for linear TV.
