come from a broadcast
background, so when I
arrived at Reuters I was
impressed by the infra-
structure but realised that
we need to further enhance
it to make it more customer-
centric, as well as hire more
broadcast journalists. I love what I
do here at Reuters. It’s a brand that
has credibility around the world
and that can open so many doors
for us, and our partners too.
The reason we think there is a
growing market for producing
bespoke content is because of the
demand for international coverage.
Broadcasters come to Reuters and
we can produce content or cover
events or breaking news on their
behalf, while utilising our access
and global infrastructure to do so.
We produce content in multiple
languages, so we work with a
variety of clients across the globe
and we produce lives, updates from
various locations, or fully finished
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programmes.
Reuters has nearly 200 locations
around the globe, so we can
leverage this infrastructure. If
there’s a breaking news story in
Tunisia and our client doesn’t have
a presence there, we can use a
Reuters journalist to report live for
our clients. That saves them money
and we’re ensuring that our content
and our people are being effectively
utilised.
How does what you’re doing differ
from the traditional TV wire
service that you have?
Reuters World News service (the
TV wire) is extensive raw footage,
with video constantly arriving from
our video journalists around the
world, covering a whole range of
topics and events. It is available to
all clients in a non-customised
form. Custom Video Solutions
edits, packages and customises
content for the client. For example,
Kimberley Lim’s package for a
There’s much more to
Reuters than the
traditional wire
service. As Global
Head of Custom Video
Solutions at Reuters
News Agency, Munira
Ibrahim manages
three different
departments within
content solutions
which help agency
clients to produce
exclusive content,
and also produce
content for
broadcasters and
brands. We asked her
whether she is
tapping into a
growing market
REUTERS
CANDO IT
I
t
Some
clients
want to
use the
Reuters
brand
while
others
have their
own
branding
“
”
