production company?
Yes, absolutely, but the difference is
that we have video teams and
bureaux around the world that we
are able to utilise, passing on our
cost-effectiveness to clients.
We don’t need to fly people here
there and everywhere, as the
chances are we already have a team
on the ground. Therefore it’s more
cost-effective for us to do it than a
production house, and clients have
confidence in our quality and
expertise.
Additionally, because we already
have people there, we can utilise
their local expertise and the global
recognition of the Reuters brand to
gain access to events and high
profile personalities.
Where’s the biggest growth?
This year as well as last, the biggest
growth has been our work with
broadcast clients.
Additionally there are
opportunities with online
publishers. This is something that
we haven’t actively gone to market
with yet, but we are starting to do
so this year. We’re providing video
coverage that they can’t necessarily
gather themselves.
How do you make your content fit
in with the rest of clients’
programming?
It’s constant engagement, which we
encourage. We work closely with
our clients because we need to
understand the context of the
programming to ensure the output
is relevant to the audience. If we are
working with a TV station we often
have somebody stationed there as
our liaison point so that we
understand exactly what they are
trying to do.
What’s your message to
broadcasters suffering budget cuts?
We’ve redefined the news agency to
better serve broadcasters going
through these exact problems.
There are a whole host of services
and solutions utilising the Reuters
network and infrastructure, that
our clients can take advantage of.
If you have challenges ask us,
challenge us. Let us come back to
you with a cost-effective solution.
What changes do you see ahead?
We are solutions orientated but as
broadcasters are more than just TV
now, we also need to think about
content for online. I think it’s going
to be more graphics-based and
focused on shareable content.
People want to have multiple views
and like to get their news in bite-
sized chunks. That’s going to be the
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challenge: how will we deliver to
multiple clients in all the different
formats that they need to engage
with their audiences on multiple
platforms.
One of the challenges we have is
that the broadcasters we work with
differ greatly in terms of how far
they have progressed and how
their audiences engage with
content and consume news.
However, with our global presence
we understand the needs of a given
locality and therefore we’re able to
tailor solutions that meet their
requirements.
Could an organisation like the
Huffington Post become a
competitor to established
broadcasters through a
partnership with you?
International online publishers are
already competing with established
broadcasters. For example, they are
equipping their journalists with
iPhones to deliver video content.
Online publishers partner with
us for the quality and breadth of
our global coverage and because
we have journalists and
infrastructure all over the world:
the same reason that broadcast
channels partner with us.
Munira Ibrahim, thank you.
t
t
Centre: Reuters
provides global
news coverage,
such as from the
floods in the
Himalayan region
of Kashmir this
year or of
subjects like
climate change
(page 31);
Right: Kimberly
Limpresenting
Money Matters
for TRT World
fromReuters in
London
Reuters’
London studios
are host to Sports
World produced
for a client of
CustomVideo
Solutions
