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Sport captures the audience’s imagination when it comes to TV,
drawing some of the largest global and domestic viewing figures.
There’s extensive technological innovation benefiting this genre such as
ever higher resolution cameras and ever more flexible presentation
tools for producers, commentators and live presenters to work with.
In 2016 the AIB is looking for the most outstanding sports event
coverage that makes best use of these advances in sports storytelling.
The winning entry will show groundbreaking pre-event sequences, go
behind the scenes, talking with athletes, competitors and coaches in
the lead-up to the event. The use of clear, relevant and visually
appealing graphics will help the viewer make sense of the action. The
complete sports package will make the viewer feel they are at the
event.
Your sport programme should have been transmitted or made available
online between 1 June 2015 and 30 June 2016.
SPORT
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