3 February 2014
Euronews registered record viewing figures on YouTube in 2013, with 13.6 million unique viewers* in the month of December and an overall rise of 160% in its viewing figures over the year*. This new record makes Euronews the world’s no.1 news media on YouTube. *Figures Comscore VideoMetrix – December 2013
It was on the occasion of the MIPTV conference in April 2013 that Michael Peters, CEO of Euronews, unveiled the YouTube strategy and the original content channel, Euronews Knowledge. At the time, Euronews was the 3rd most watched news channel on the video sharing platform, so the objective then was to become number one within a year. The objective was achieved in just 8 months; furthermore, between December 2012 and December 2013, Euronews’ YouTube hits jumped by 160%.
Damien Marchi, Director of Product Marketing and Innovation, stated: “I’m very proud of the Euronews YouTube teams led by Mikhail Konrad, Senior Product Manager YouTube . The objective was achieved thanks to their motivation, expertise and collaboration with all the Euronews editorial and technical teams.”
At the same time, another element came to reinforce the non-linear strategy of Euronews as the news organisation became the second media outlet in Europe to be certified by YouTube for its expertise in the creation and management of YouTube channels. As a certified Multi-Channel Network, Euronews can make its know-how available to partners who want to launch on YouTube or improve their current performance. This service is accessible via Euronews Network and is designed for partners and clients of Euronews. (Source: Press release)
www.youtube.com/euronews
3 June 2013
RT’s YouTube channel becomes the first television news channel ever to reach the one billion views mark, confirming RT’s status as the top news content provider on the world’s largest video-sharing platform.
Robert Kyncl, Google VP and Head of Content for YouTube said that his organization is “thrilled that RT is getting to that number. It’s a massive landmark.” He noted that the key to success is “audience development…Programmers such as RT understanding that YouTube is different and that you have to program it slightly differently than the airwaves.” Kyncl added the payoff is seen in RT’s “numbers; it’s paying off in consumer adoption and response rates… It’s something that has to be both learned and earned and RT has been a great partner in that.[1]”
“RT, the Russian TV channel, is YouTube’s largest ‘news’ partner in the world,” said Danielle Tiedt, YouTube’s VP of marketing. “Very few of our partners can boast a billion video views, and RT will be the first news channel to get to this number. RT was one of the first channels to come to YouTube, back in 2007, and to create video content aimed specifically at ‘generation C’ – the kind of content that our users gladly watch and share.[2]”
“A billion hits – that’s a stunning result. From RT’s very first days we knew that in the nearest future the battle for viewers will be taking place on the Internet, on new platforms. This is why we are especially proud and happy to be the first. This is an amazing achievement for a Russian news channel – to become a major provider of news in the space that reaches the most important, young audience,” said RT’s editor in chief Margarita Simonyan.
RT was the first Russian TV channel to launch a YouTube portal, in 2007. In 2011 RT’s news video became the most watched YouTube news item of year[3]. A 2012 study by the Pew Research Center’s Project for Excellence in Journalism highlighted RT as by far the largest provider of news video footage on the platform. The research also concluded that RT produced the most popular individual videos[4]. RT’s montage of eyewitness footage of the February 2013 Siberian meteor blast became the most watched video of the event on YouTube, accumulating more than 30 million views in less than a week[5].
RT is a global international news network that broadcasts 24/7 in English, Arabic and Spanish from its studios in Moscow and Washington, DC, and is available to 630 million viewers worldwide. RT is the only Russian TV channel to garner two nominations for the prestigious International Emmy Award.
[1] http://www.youtube.com/watch?v=Q261FLRcfas
2 http://lenta.ru/articles/2013/05/18/youtube/
3 http://rt.com/about-us/press-releases/most-watched-news-youtube-2011/
4 http://rt.com/about-us/press-releases/pew-study-rt-produces-most-popular-content-on-youtube/
5 http://rt.com/about-us/press-releases/meteor-video-shatters-records/
14 June 2010
The involvement of radio and TV broadcasters from throughout the world, the range of factual topics covered and the quality of the finalists are highlighted in this video of last year’s international media excellence awards, the 2009 AIBs
There is still time to enter the 2010 AIBs – for full details go to the entries page on the website.
You can also see other videos from the Association for International Broadcasting on our YouTube channel, http://www.youtube.com/user/AIBLondon
8 June 2010
The YouTube video which is embedded below is a presentation by Dr Anthony Leiserowitz of Yale University of the results of the lastest Gallup survey of attitudes of people throughout the world to climate change. The survey has been carried out annually since 2006 and has a huge scope with nearly half a million people having been polled up to now. Although Dr Leiserowitz obviously believes in manmade climate change and the need to act to combat it, the figures provide interesting reading whatever your views.
The headline states that 40% of the world have not heard of climate change, but in fact the 40% figure includes those who answered “Do Not Know” and those who refused to answer the question, as well as those who actually said they had not heard of climate change. It also, as Dr Leiserowitz carefully points out, does not mean that 40% have not experienced changes in climate themselves. However, this headline figure is a good indication of how many people, usually the most disadvantaged by poverty and lack of education, are not aware of the debate and so have very little voice in deciding how the issue should be tackled.
http://www.youtube-nocookie.com/v/B3R6VE4EvnU&hl=en_GB&fs=1&rel=0
The analysis by country is fascinating and makes the video well worth watching. The results of the first question, on awareness, are not that surprising, with the developed world most aware of the debate and Africa & South Asia the areas least aware. Some countries have over 70% of their population unaware and because of their large populations India & China have by far the largest number of inhabitants who are unaware. The example of Bangladesh is used to analyse the huge gap in awareness between those who are highly educated (98% aware) and those who are mainly or totally uneducated (under 30%).
But the question of belief in the causes of climate change presents a different geographical picture, with the USA joining India and a number of African countries as those with the highest belief that climate change is due to natural causes. Also, it is the countries of South America, particularly Brazil, who feel the risk to them from climate change is the highest.
Finally, despite the differing views, it is interesting to note that in nearly all the countries which are major carbon emitters, there is a majority of those who are aware who state that their governments should be doing more.
For more details of this report and similar work, visit the Yale Project Climate Change Communication website
