Euronews registered record viewing figures on YouTube in 2013, with 13.6 million unique viewers* in the month of December and an overall rise of 160% in its viewing figures over the year*. This new record makes Euronews the world’s no.1 news media on YouTube. *Figures Comscore VideoMetrix – December 2013
It was on the occasion of the MIPTV conference in April 2013 that Michael Peters, CEO of Euronews, unveiled the YouTube strategy and the original content channel, Euronews Knowledge. At the time, Euronews was the 3rd most watched news channel on the video sharing platform, so the objective then was to become number one within a year. The objective was achieved in just 8 months; furthermore, between December 2012 and December 2013, Euronews’ YouTube hits jumped by 160%.
Damien Marchi, Director of Product Marketing and Innovation, stated: “I’m very proud of the Euronews YouTube teams led by Mikhail Konrad, Senior Product Manager YouTube . The objective was achieved thanks to their motivation, expertise and collaboration with all the Euronews editorial and technical teams.”
At the same time, another element came to reinforce the non-linear strategy of Euronews as the news organisation became the second media outlet in Europe to be certified by YouTube for its expertise in the creation and management of YouTube channels. As a certified Multi-Channel Network, Euronews can make its know-how available to partners who want to launch on YouTube or improve their current performance. This service is accessible via Euronews Network and is designed for partners and clients of Euronews. (Source: Press release)