s viewers
        
        
          demand an
        
        
          ever‐greater
        
        
          choice of
        
        
          channel line‐
        
        
          ups and
        
        
          enhanced
        
        
          multimedia applications, nations
        
        
          around the globe are fast‐tracking
        
        
          the implementation of Digital
        
        
          Terrestrial Television (DTT).
        
        
          Switching from analogue to DTT
        
        
          allows nations to provide their
        
        
          populations with improved
        
        
          reception quality, better delivery of
        
        
          channel lineups and enhanced
        
        
          multimedia applications, such as
        
        
          video‐on‐demand and
        
        
          entertainment services. It also
        
        
          enables the more efficient use of
        
        
          spectrum, since frequencies
        
        
          formerly used by analogue
        
        
          broadcasts can be repurposed for
        
        
          wireless networks that can
        
        
          contribute to national economic
        
        
          growth as more citizens gain access
        
        
          to connectivity.
        
        
          Moreover, the International
        
        
          Telecommunication Union (ITU)
        
        
          has set a 2015 deadline for the
        
        
          analogue switch‐off, so the
        
        
          transition is well under way in
        
        
          many countries around the world
        
        
          with governments, regulators,
        
        
          broadcasters and operators
        
        
          In many countries around the world the
        
        
          transition to DTT is well under way to meet the
        
        
          2015 deadline for analogue switch-off. Satellite
        
        
          has always been a critical part of the content
        
        
          delivery chain for TV distribution but it is an
        
        
          even more critical part of the content delivery
        
        
          chain for DTT, argues Peter Ostapiuk, VP Media
        
        
          Product Management at Intelsat. Here he
        
        
          considers the critical components that will
        
        
          ensure a successful DTT implementation
        
        
          A
        
        
          DIGITAL
        
        
          working together to implement
        
        
          DTT solutions.
        
        
          As satellite has always been a
        
        
          critical part of the content delivery
        
        
          chain for television distribution, it
        
        
          is an even more critical part of the
        
        
          content delivery chain for DTT. The
        
        
          flexibility that satellite technology
        
        
          offers when it comes to broadcast
        
        
          distribution means that the end
        
        
          user can tailor the satellite links to
        
        
          their own circumstances and needs,
        
        
          while at the same time having the
        
        
          ability to export broadcast channels
        
        
          to viewers anywhere in the world.
        
        
          However, in order to achieve a
        
        
          successful DTT implementation, a
        
        
          nation or licence holder must
        
        
          consider three critical components
        
        
          before determining the right
        
        
          technology solution in order to
        
        
          achieve an efficient and effective
        
        
          transition to DTT:
        
        
          • Which technical solution can best
        
        
          meet the needs of viewers in a cost‐
        
        
          effective way?
        
        
          •What is the required level of
        
        
          population penetration and what
        
        
          programming must be delivered?
        
        
          •Will the solution implemented
        
        
          today be able to support changing
        
        
          requirements for the future?
        
        
          CONSIDER THE LANDSCAPE
        
        
          As no two nations or regions are
        
        
          TRANSITION