34
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ISSUE 1 2014
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THE CHANNEL
here are three
contracts in
particular that will
shape where we are
going in the near
future. One is the
Paralympics – in
Sochi – when once again we will be
producing [UK] Channel 4’s
Paralympic coverage. The second is
the BT Sport contract; and the third
is the host broadcaster production
contract for the Glasgow 2014
Commonwealth Games, which sets
us up for larger multi‐sports events
which we feel is one of the growth
areas for our business.
We see ourselves now as a media
business. We are no longer simply
involved in production, even
though the core of our revenue
comes from sport production. What
we are finding is that we’re also
able to start acquiring rights which
we can then sell on, as well as
partnering up with rights holders
to service their host broadcaster
requirements.
As a result we are building a
fairly substantial distribution
business which can also distribute
branded content, some of it is
connected to production work,
some of it is secondary production.
We produced and distributed
Gillette World of Sport
for 25 years.
Today we have a weekly show
called
Mobil1 ‐The Grid
, about the
world of motorsport, which we
distribute to over 120 broadcasters
around the world.
Finally, digital is a real growth
area for us. We create original
digital content for broadcasters and
federations and provide
complementary digital content to
our broadcasters. For example, we
put out a weekly broadcast show
for Channel 4 on the NFL, but we
also have a digital component to
that which complements the show.
We also manage social platforms
and create digital content for those.
The main contract is with the IOC
for whom we manage their YouTube
channel, which involves the
Sunset+Vine has been in the
sports programming business
since 1983, quietly winning
accolades, introducing Hawk-Eye
into cricket, pioneering branded
content. 2012 was a landmark
year in which Sunset+Vine
produced Channel 4's London
2012 Paralympic Games and was
chosen as Host Broadcaster for
the Glasgow 2014 Commonwealth
Games and lead production
partner for the newBT Sport
channels. As the company re-
positions itself to become a full
media business, we asked
Commercial Director Andrew
Piller and Head of Digital James
Abrahamwhat we should expect
to see in the next 12months
MOVING UP
T
THE VALUE CHAIN
