WorldSpace Satellite Radio, one of the world leaders in satellite-based digital radio services, today announced that it has launched two new channels on its satellite radio network. The channels, East Coast Radio and Jacaranda, are available on the company’s AfriStar(TM) satellite and are accessible to subscribers across southern Africa.
Jacaranda (channel 25), a leading South African brand, is predominately a music station that broadcasts in both English and Afrikaans and is aimed at a mature, sophisticated audience. East Coast Radio (channel 26) targets its commercial music service to a cross-cultural audience and focuses heavily on regional news and sports. Both channels are now available to a potential audience of more than 500 million listeners in a satellite footprint that covers 26 countries.
“With the addition of Jacaranda and East Coast Radio, WORLDSPACE is delivering a voice from home for South African expatriates and is providing authentic programming for the region’s entire subscriber base,” said Billy Sabatini, vice president of content, WORLDSPACE. “We are confident that the new channels will be well received by our listeners and will not only enhance existing service, but also help us attract new subscribers.”
About Jacaranda
Jacaranda focuses on soothing adult contemporary music. Listeners are mature and family-oriented, knowing where they’re going in life and how they’re going to get there. Jacaranda’s audience is also cosmopolitan, cutting across cultural divides.
About East Coast Radio
Under the management of Kagiso Media, East Coast Radio (ECR) is a dynamic multi-cultural music station, targeted at all races. ECR plays an adult Top 40/contemporary mix, featuring the best music from the 80s to today.