MBC Group has been ranked the 37th Most Viewed Global Media Property in the world – and number one in the Middle East – by the latest VideoAces Awards, which measures videos viewed across all major social media platforms worldwide.
The global top 100 were chosen from 3,200 leading brands, media organisations and content creators.
Now in its third year, the VideoAces – which is managed by Tubular Labs, the world leader in digital video measurement and sponsored video intelligence – recognises the most viewed brands and media companies across social video.
MBC Group joins the ranks amongst leading media organisations, such as Netflix, RT, KBS World TV, Masha and the Bear, US Today, US Agency for Global Media, SKY PLC, abc News, Pops Worldwide, GMA and others.
The year 2018 was enormous for online video, said Tubular Labs, with over 6,500 years-worth of content uploaded across social platforms to create over 804 million videos. That’s a 46% increase from 2017.
Tarek Qazzaz, Head of MBC’s Digital Media and Creative Services (DMCS) department, told Tubular: “We went into 2018 with a dedicated plan to beat our own best, and to become the biggest media brand for socialized video in the Middle East and worldwide.
“With a lot of focus and dedication by the teams and all of MBC Group, we’ve managed to deliver above and beyond our own expectations. This success is down to many people across the business and their acute understanding of what audiences want. Wherever there are audiences, there is MBC.”
DMCS is the MBC Group department responsible for the creation, distribution and circulation of MBC media across all digital platforms supporting marketing, digital and commercial B2B services.
The top five Global Media Properties for 2018 are:
- The LADbible Group
- The Walt Disney Company
- The Soul Publishing
(Source: MBC press release)