TV Globo, Brazils giant television network, has purchased three Quantel eQ editing/effects/grading/mastering systems, all equipped with the powerful QColor in-context grading option. All three systems will be assigned to the companys corporate promos Department.
TV Globo’s decision to choose Quantels technology was based on the networks many years successful experience with the companys systems, and was triggered by the networks decision to take the leap into HD. The addition of the new high-powered eQ resolution co-existent systems to its promotions production capabilities will enable TV Globo to take full advantage of the quality and versatility of HD to create the highest quality promos faster than any other system at just SD.
With more than 4,400 hours of production a year, the TV Globo network is the worlds largest producer of TV programmes not only for its home market, but also exported to 130 other countries worldwide. TV Globo is also the main TV network of Brazil for both its coverage more than 100 stations across the country serving a total population of over 184 million – and for its audience share, which is never less than 55% at any given time of the day. Promotions play a vital role in helping to maintain this dominant position, and as a result, TV Globo absorbs a staggering 75% of all Brazils advertising placement budgets.
Jose Luis Montero, Quantel Regional Sales Manager for South America, said, We are delighted that a company of such a high profile as TV Globo has once again chosen Quantel technology. HD is the new option in the Latin American market in terms of both advertising and long-format films. At Quantel we have been working for years to offer our customers the tools to let them adapt to new formats and to widen their business opportunities. This purchase demonstrates TV Globos clear commitment to an HD future, and were very happy that Quantel technology will be an integral part of that vision.