Tribune Entertainment, a developer and distributor of first-run television programming for the Tribune station group and for national syndication, has reached an agreement with Teletrax to electronically track its show promotions on local television stations. Under the terms of the contract, Tribune will use Teletrax technology to verify broadcast airings of promotions for distributed shows including Andromeda, Mutant X and Family Feud.
Teletraxs precise, real-time usage reporting will deliver the accuracy and speed we need to immediately calibrate our programming distribution strategy, ensuring that we continue to generate the best results for our efforts, said Lee Gonsalves, Vice President, Marketing and Creative Services, Tribune Entertainment Company.
Since its launch in 2002 as a joint venture between Royal Philips Electronics of the Netherlands and Medialink, Teletrax has rapidly expanded its global monitoring network to nearly 50 nations with more than 800 channels currently tracked around the world. Teletraxs coverage in North America comprises more than 100 major U.S. markets, as well as Canada and Mexico.
Teletrax is pleased to put the power of its technology to work for an entertainment industry leader such as Tribune, said Andy Nobbs, Managing Director of Teletrax. We believe that the entertainment sector represents an abundance of similar opportunities for Teletrax’s diverse applications, especially verification of airings for television network and syndicated programming, and copyright management of films and sports programming.
Tribune Entertainment, the Los Angeles-based entertainment division of Tribune Company, is one of the fastest-growing suppliers of television series, creating a diverse portfolio of programming for syndication, network and cable. Tribune Entertainment has entered into a variety of distribution, production, and ad sales relationships with such major partners as DreamWorks SKG, FremantleMedia North America, Hearst Entertainment, New Line Television, and Universal Domestic Television.
Teletrax is a member of the AIB.