Universal Domestic Television (UDT) has become the first major studio to sign an agreement with Teletrax to electronically monitor the broadcast of promotions for its entertainment shows by television stations across the United States.
“Universal is in the vanguard of the programming marketplace and we believe that others will soon follow its lead,” said Andy Nobbs, Managing Director of Teletrax.
Teletrax is the first and only global digital video monitoring service. Its patented technology embeds an imperceptible digital watermark into video that is robust enough to survive aggressive editing and special production effects such as picture compression. Additionally, Teletrax can detect usage with granular precision, down to one second of video.
As the first entertainment-programming client to adopt the one-of-a-kind service, Universal joins other Teletrax charter clients including leading news organizations Reuters and NBC News Channel.
Teletrax is a member of the AIB.