Given the recent consolidation in the television and radio business intelligence environment, Mediaguide, a leading radio verification service, and Teletrax, the global television intelligence company, announced a commitment to jointly serve the needs of advertisers, their agencies and media buyers, broadcasters, and other content owners in tracking the use of their audio and video across more than 4,000 radio and television stations worldwide. Teletrax is a subsidiary of Medialink Worldwide Incorporated and a joint venture between Royal Philips Electronics of the Netherlands and Medialink.
,p>In todays fragmented media landscape, many clients require cross-media solutions, said Andy Nobbs, president of Teletrax. We believe that Teletrax and Mediaguide provide best-of-breed media solutions in an extraordinarily complementary way. Teletrax now covers more than 180 U.S. television markets, all major terrestrial, cable and satellite networks, and the major broadcasters of more than 50 nations across the globe.
Mediaguide currently provides advertising intelligence on more than 2,600 radio stations nationwide, stated Steve Lubin, chief executive officer of Mediaguide. We are excited to jointly offer the media industry an unprecedented breadth of broadcast information.
While each company will continue to provide its unique services to its respective client base, the commitment announced today provides for a coordinated client experience. The commitment announced today will enable both Teletrax and Mediaguide to better reach clients seeking a cross-media solution through referrals to each others industry-leading service.
Using cutting-edge technologies, both companies provide world-class content management solutions to key sectors of the media industry. The patent-pending Mediaguide audio fingerprinting solution is used by performers, publishers and the recording, advertising, radio, and television industries. The proprietary, award-winning Teletrax video watermarking system is used by companies, including ABC Television Network, Fox Broadcasting Company, NBC News Channel, Reuters Television, and ITN Networks.
Paul Wright, vice president business development, Mediaguide, and Dennis OHara, U.S. East Coast Sales Manager, Teletrax, are responsible for coordinating cross-media client requests, inquiries and pricing. For more information, please contact Paul Wright at (610) 560-4119 or Dennis OHara at (212) 812-7176.