New agreements with Media Review International Pty. Ltd. (MRI), a provider of proprietary broadcast monitoring solutions based in Australia, and Internet Broadcasting Systems, Inc. (IBS), a leading U.S.-based local news provider on the Web, have launched Teletrax into the international advertising marketplace.
As the first and only global digital video monitoring service, Teletraxs patented technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, broadcast or duplicated. A global network of decoders, or detectors, then captures all occurrences of the embedded video being broadcast via satellite, cable or terrestrially and generates tracking reports for the original content owners. Additionally, Teletrax can detect usage with granular precision, down to one second of video.
MRI and IBS each strive to offer unique solutions for their respective target audiences and Teletrax is pleased to help both companies measure advertising delivery effectiveness in a way never before possible, said Andy Nobbs, managing director of Teletrax. The watermarking technology can be similarly harnessed by other advertising content providers whose broadcast quality standards require the best-of-breed service provided by Teletrax.
MRI is launching a new comprehensive broadcast monitoring service designed to provide full monitoring and reporting services of advertising and music content broadcast on radio and free to air and pay television. MRI will use the Teletrax technology to service the highly competitive advertising marketplace in Australia and New Zealand.
On 19 January, Teletrax announced the deployment of its digital monitoring network to Latin America (Argentina, Brazil and Mexico). Teletraxs worldwide reach now extends to nearly 50 countries and more than 700 channels in North America, Europe, Asia, the Middle East and South America. Leading entertainment, news and media organizations that have contracted with Teletrax to track broadcasts of news video or promotional content, either in the United States exclusively or globally, are Universal Domestic Television, Reuters Television and NBC News Channel. The U.K. Foreign and Commonwealth Office (FCO) is using Teletrax to assess distribution and usage of its news bulletins by television broadcasters around the world.
Teletrax is a member of the AIB.