TANDBERG Television, together with NDT, one of its business partners in the Peoples Republic of China, has secured a new contract with Shanghai Interactive TV for the provision of digital cable head-end and video delivery solutions. The deal will allow Shanghai Interactive TV (SITV) to expand its existing digital TV platform and offer enhanced services to two of its biggest broadcast customers, CCTV and the Chinese Football Primary League (CFPL).
The move demonstrates the strength of the existing relationship between SITV and TANDBERG Television and allows TANDBERG Television to build its presence within the ever-growing cable market in the PRC. In 2003, the company announced that it had secured contracts with over 15 cable operators, including Zhengzhou Cable TV, Shenyang TV, Xiamen Cable TV and Shanghai Cable Network Co., as well as being a key supplier to CBN for its cable ATM distribution system. The deal also continues the relationship between TANDBERG Television and NDT, as NDTs CEO Andrew Lo explains: We are delighted that SITV has chosen to work with ourselves and TANDBERG Television again. The deal shows just how effective our in-country partnership is in providing tried and tested world-class technology solutions to broadcasters and operators in the Peoples Republic of China. The market for digital cable in China is exploding and we are proud to be playing such an important role in its development, says Geng Liang, Sales Director of TANDBERG Television in China.