MBC GROUP joins forces with Netflix

28 July 2025

MBC GROUP joins forces with Netflix

MBC GROUP, the largest and leading media organisation in the Middle East and North Africa (MENA), announces a groundbreaking new regional partnership with Netflix, one of the world’s leading entertainment services.

This first-of-this-kind partnership for Netflix in the Middle East and North Africa will give customers of MBCNOW – the recently launched entertainment service aggregator by MBC GROUP – seamless access to the full Netflix service. The newly created bundle will combine Netflix alongside Shahid, the world’s Arabic streaming platform, in addition to Linear TV channels, in one simple subscription.

This exciting new offering – bringing together two streaming giants under one roof – has never been seen before in MENA and promises to cater to the varied viewing preferences of families from the GCC, wider Arab world, and beyond. Featuring an extensive variety of content, including critically acclaimed series, documentaries, films, and more, there’s something for everyone this season with MBCNOW.

Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP, commented: “This groundbreaking partnership is one for the books. To have two streaming giants – Shahid and Netflix – come together under one platform is something never seen before in the Kingdom of Saudi Arabia and wider MENA, and we’re very excited for what’s to come.”

“We’re thrilled to have MBC GROUP join forces with Netflix to bring its content to our audiences under the convenience of a single subscription. This collaboration is part of our ongoing commitment to provide unparalleled global and local experiences for our audiences in the region. This is definitely the future of streaming and content consumption.” added Bhanu Chaddha, Director of Distribution and TV Products at MBC GROUP.”

On his part, Mohammed Al Kuraishi, Head of Business Development and Partnerships, Middle East and Africa at Netflix said. “We are delighted to partner with MBC GROUP to bring our members in Saudi Arabia and the rest of the region easy access to our service and an incredible variety of international and Arabic shows, movies, documentaries, kids content, stand-ups, Live- events, and games. This partnership brings unparalleled entertainment offering to our members and puts them at the heart of the entertainment experience.”

Launched February 2025, MBCNOW offers an unmatched approach to content consumption for Saudi and wider Arab audiences. Transcending traditional TV viewing, MBCNOW has been designed to seamlessly bridge the gap between digital streaming and traditional broadcast television – bringing together MBC’s award-winning channels, as well as Shahid, all in one destination.

With the new Netflix agreement, MBC GROUP brings forward a distinctive bundle through MBCBNOW:

Shahid + Netflix Pack: Combines the best of Arabic and international content, featuring Shahid’s vast library of award-winning Arabic TV shows, films, and documentaries, along with Netflix’s full catalogue. This bundle features a saving of more than or 21% compared to individual subscriptions.

Now available in the Kingdom of Saudi Arabia across all major retailers and eCommerce stores, MBCNOW is the go-to hub for all entertainment needs. For more information on MBCNOW’s offers, options, and availability, as well as its brand-new bundle with Shahid and Netflix, please visit: mbc-now.net.

[Source: MBC press release]

MBC GROUP and Diriyah Company sign land transfer agreement for new MBC headquarters in Diriyah

8 May 2025

MBC GROUP and Diriyah Company sign land transfer agreement for new MBC headquarters in Diriyah

MBC GROUP (“MBC” or the “Company” or the “Group” | Tadawul: 4072), a leading media and entertainment conglomerate in the Middle East and North Africa (“MENA”) region, announces the signing of a land transfer agreement with Diriyah Company to develop the Company’s brand-new headquarters in Diriyah, The City of Earth, and the birthplace of the Kingdom of Saudi Arabia.

The collaborative partnership is to develop the new MBC headquarters, which will serve as a cutting-edge hub for content production, media innovation, and world-class entertainment experiences. The new facility will house MBC offices, advanced filming studios, and an immersive visitor experience centre. This move reflects the importance of Diriyah as a prime destination for top-tier institutions, positioning MBC at the heart of Diriyah’s vibrant business and cultural scene, fifteen minutes from downtown Riyadh. Moreover, the partnership highlights both companies’ commitment to Vision 2030, reinforcing the Kingdom’s position as a premier media and cultural destination.

With a commitment to serving audiences worldwide, MBC GROUP is home to a plethora of iconic brands. Today, the Group operates over 13 free-to-air (FTA) TV channels, three radio stations, SHAHID – the leading Arabic streaming platform in the MENA region – alongside MBC Studios, a regional production powerhouse, and MBC Academy, a talent and educational platform.

Diriyah Company is responsible for developing the Diriyah giga-project, an integrated urban development project that will, once completed, provide homes for nearly 100,000 residents, office space for tens of thousands of professionals in the technology, media, arts and education sectors, create an estimated 178,000 jobs, attract 50 million annual visits, and contribute USD $18.6 billion (SAR 70 billion) directly to Saudi Arabia’s GDP. Diriyah, The City of Earth, covers an area of 14 square kilometers and will feature world-class assets including the Royal Diriyah Opera House and the 20,000 seat Diriyah Arena, leading global hotel and resort brands, more than 150 restaurants, retail districts and multiple educational institutions, positioning it as one of the world’s greatest gathering places and lifestyle destinations.

Commenting on the announcement, His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Secretary General of Diriyah Company, said “This partnership is a powerful statement of intent. As Diriyah emerges as a cultural and creative capital for the world, welcoming MBC Group at its heart signals a bold new chapter. Together, we are shaping a future where Saudi Arabia is not only a destination, but a dynamic source of inspiration, storytelling, and global exchange — a place where the world comes to experience the Kingdom, and where the Kingdom reaches out to the world.”

Waleed bin Ibrahim AlIbrahim, Chairman of MBC GROUP, commented: “Establishing our new headquarters in Diriyah is part of our commitment to Vision 2030. This step not only expands our regional presence, but also supports the Kingdom’s vision to strengthen the media and entertainment sector, foster innovation, and drive progress in the creative industries—especially as the growing demand for high-quality, original Arabic content continues to be a key driver in the development of the media industry across the Middle East and North Africa region. He added: “Through initiatives such as the launch of MBC’s new studios in Al-Narjis last year, and the establishment of the group’s new headquarters in Diriyah, we remain focused on supporting the development and production of local content, investing in local talent, and advancing the media and entertainment landscape at the heart of the Kingdom—enriching the region’s creative scene and elevating it to a global level.”

Mike Sneesby, CEO of MBC GROUP, said: “This partnership marks a significant milestone for MBC GROUP, aligning closely with our long-term vision and growth strategy. Diriyah is rapidly becoming a global hub for culture, creativity, and entertainment, and we are proud to be part of this exciting development. Our goal is to create a space where world-class content, creativity, and talent can thrive. We will continue to produce content that resonates with audiences worldwide, while highlighting the Middle East’s rich history and culture, with Saudi Arabia at its core.”

Diriyah Company Group CEO Jerry Inzerillo, said: “We are enormously proud to welcome MBC as our first flagship tenant in the Media and Innovation District launched earlier this year at MIPIM in Cannes. This district will include innovative office space for thousands of professionals in a variety of sectors across the media, technology and the arts industries, as well as residential and hotels offerings found nowhere else but in Diriyah.”

The designated land plot is expected to host MBC’s fully integrated media complex. The plots will be developed by Diriyah Company under a comprehensive Development Works Agreement, which will be formalized between the two companies.

In 2022, MBC inaugurated its headquarters in Riyadh’s Diplomatic Quarter. In 2024, as part of its commitment to supporting local content production, it opened world-class facilities in Al Narjis, launching the first studio in Q3 2024. The Group employs over 2,000 people.

[Source: MBC press release]

MBC GROUP unveils MBCNOW, its groundbreaking entertainment service aggregator

25 February 2025

MBC GROUP unveils MBCNOW, its groundbreaking entertainment service aggregator

MBC GROUP, the largest and leading media organisation in the Middle East and North Africa (MENA), has launched MBCNOW, the brand-new, groundbreaking entertainment service aggregator set to deliver an unlimited and unrivalled viewing experience across the region.

MBCNOW offers an unmatched approach to content consumption for Saudi and wider Arab audiences. Transcending traditional TV viewing, MBCNOW has been designed to seamlessly bridge the gap between digital streaming and traditional broadcast television – bringing together MBC’s award-winning channels, as well as Shahid, the world’s leading Arabic streaming platform all in one destination.

Packed with a vast content library spanning live sports and TV channels, on-demand films, TV shows, games, and exclusive original content, MBCNOW is the go-to hub for all entertainment needs. Merging cutting-edge technology – such as comprehensive voice search and innovative features – with a simple plug-and-play setup and affordable subscription options, MBCNOW is simply accessible for users across all demographics.

Sam Barnett, Group Chief Executive Officer at MBC GROUP, commented: “At MBC GROUP, our ongoing mission is to continuously innovate and meet the evolving demands of today’s audiences across the MENA region and internationally. With MBCNOW, we are taking a significant step forward in unifying the way consumers access and enjoy entertainment content across traditional broadcasts, digital streaming, and future telco integrations.

“MBCNOW is the future of content consumption, one that supports our broader digital strategy for Shahid. Just as importantly, we remain committed to providing an excellent viewing experience for those who continue to watch linear channels. We’re thrilled to introduce a platform that goes beyond a single device, offering endless possibilities for partnerships and expansion. By bringing Shahid, linear channels, and emerging technologies together in one seamless ecosystem, we’re paving the way for the next generation of entertainment experiences.”

Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP, added: “We’re always keen to deliver exciting new viewing experiences, and MBCNOW offers just that. Developed with flexibility and functionality in mind, MBCNOW aggregates content in a way that simplifies discovery, enhances user engagement, and ultimately provides a superior, personalized viewing experience all in one place. As our slogan goes, ‘It’s simply amazing!’.

He continued: “Additionally, MBCNOW offers a flexible partnership model for telcos, enabling them to bundle MBCNOW with their core offerings, co-brand the service, or leverage MBCNOW’s existing infrastructure and expertise to reduce platform development time and costs. By partnering with MBCNOW, telcos can increase customer loyalty, drive revenue growth, and stay competitive in a rapidly evolving market.”

To celebrate its launch, MBCNOW is offering an exclusive introductory promotion featuring two months of free subscription. This offer includes access to premier sports channels – such as those by SSC (Saudi Sports Company) – and broadcasting events including the Saudi Pro League (RSL), Copa del Rey, Supercopa de España, SAFF Women’s Cup, and NFL.

Beyond sports, MBCNOW subscribers can also enjoy access to MBC’s top TV channels live, as well as Shahid – the world’s leading Arabic streaming platform. An extensive lineup of Arabic, English, and international television and cinema releases, is also available, alongside dedicated children’s and family content.

Looking ahead, MBCNOW plans to introduce attractive bundles with regional and international services, making it a one-stop hub for the entire household’s entertainment needs.

MBCNOW is now available in the Kingdom of Saudi Arabia. For more information on MBCNOW’s offers, options, and availability, please visit: mbc-now.net.

[Source: MBC press release]

MBC Group’s “Top Chef” chooses Saudi Arabia’s NEOM for latest season production

1 July 2024

MBC Group’s “Top Chef” chooses Saudi Arabia’s NEOM for latest season production

MBC GROUP, the largest and leading media organisation in the Middle East and North Africa (MENA), is joining forces with NEOM Media Industries, the premier global media hub, to launch the production of the much-anticipated eighth season of “Top Chef”.

Bringing a new creative direction to the acclaimed reality TV series in the region, the latest season of “Top Chef” marks a partnership that promises a fusion of competitive culinary arts with ultra-modern urban development.

Originally launched by Bravo in the United States, “Top Chef” centres around chefs competing against each other in various culinary challenges. The contestants are judged by a panel of professional chefs and other notable personalities from the food and beverage industry, with one or more contestants eliminated at the end of each episode.

In the region, the Arabic version by MBC GROUP has so far been filmed in locations across the United Arab Emirates, Lebanon, and Saudi Arabia. NEOM marks the latest exciting location for the programme in the Kingdom.

Samar Akrouk, MBC GROUP’s Director of Production and General Manager of MBC STUDIOS, commented: “NEOM offers a visionary setting for the culinary excellence demonstrated in ‘Top Chef’. Bringing the show to NEOM is not merely a change of location; it is a significant step in redefining the future of filming in the Kingdom. This eighth season will merge the high-energy competition that viewers expect with a strong emphasis on ecological awareness and sustainable living, reflecting the core values of NEOM as a city of the future.”

She continued: “The latest season’s contestants will be taking on challenges that require innovative thinking and a sustainable approach, echoing the principles upon which NEOM is built. These challenges have been designed to inspire contestants to think about food in its relation to the environment. For example, from using locally sourced ingredients to integrating energy-efficient cooking methods, each episode will contribute to a narrative of planetary stewardship.”

NEOM MEDIA VILLAGE

Production of the new season of “Top Chef” will take place in the NEOM Media Village, home to four world-class sound stages and resort-style lodgings for cast & crew, with every episode featuring rigorous challenges designed to push the chefs’ skills to the limit. In addition to the bootcamp-style concept, the programme will also feature special appearances by a series of international and regional guest judges, including those who run some of the world’s top Michelin-star restaurants. Their expertise and discerning palates will no doubt add an extra layer of excitement to each episode, elevating the competition to new heights.

Wayne Borg, Managing Director for Media Industries, NEOM, stated: “NEOM has cemented its position as the regional hub for non-scripted formats, attracting top global talent to create unmissable TV content. NEOM’s unparalleled range of sound stages, backlots, offices, workshops, support services, and other facilities meet the evolving needs of large-scale formats. We are delighted to reaffirm our ongoing partnership with MBC as we embark on the latest season of ‘Top Chef.’ This collaboration underscores our mutual commitment to advancing the local ecosystem, as we continue to support MBC with an ambitious slate of premium content.

In just two years, NEOM has facilitated over 40 productions encompassing Hollywood, Bollywood, Arabic, and Saudi feature films, alongside high-quality TV documentaries, non-scripted entertainment, scripted productions, and commercials.

The eighth season of “Top Chef” is currently in production, with the series launching on MBC GROUP’s TV channels later this year. Previous editions of “Top Chef” in the region have featured judges including acclaimed chefs Yannick Alléno, Andoni Luis Aduriz, Éric Fréchon, Alex Atala, Éric Briffard, Ghislaine Arabian, Jean-François Piège, Michel Sarran, Alan Geaam, David Rocco, Sébastien Vauxion, and Michael Mina.

[Source: MBC press release]

MBC GROUP’s Shahid named “Best Digital Platform in Media” by Saudi Media Forum 3

26 February 2024

MBC GROUP’s Shahid named “Best Digital Platform in Media” by Saudi Media Forum 3

Shahid, the world’s leading Arabic streaming platform by MBC GROUP, has been named 2024’s “Best Digital Platform in Media” at the third edition of the Saudi Media Forum.

Part of the forum’s Digital Media category, the Best Digital Platform in Media award is open to both websites and mobile applications that excel in delivering content across a diverse spectrum of media.

Shahid is the premier destination for top-tier original productions from the Arab world, offering an expansive library of exclusive movies, premieres, live TV channels, sports, children’s content, and international offerings. Shahid streams a rich mix of free content through its Video on Demand (VoD) service and an enhanced viewing experience with exclusive content available via Subscription Video on Demand (SVoD).

The platform’s diverse programming includes Shahid Originals, Shahid Premieres, and the latest Arabic movies fresh off the box office. It also offers access to MBC GROUP’s live TV channels in true HD quality alongside more than 30 Free Ad-Supported Streaming TV (FAST) channels.

MBC GROUP is the leading and largest media organisation in the Middle East and North Africa (MENA).

Under the patronage of the Minister of Media, Salman bin Yousef Al-Dosari, the third Saudi Media Forum took place last week: “Media in a World Taking Shape.” Organised by the Saudi Broadcasting Authority (SBA) in collaboration with the Saudi Journalists Association, the Forum took place in Riyadh over three days, engaging more than 2,000 prominent media professionals, academics, experts, and specialists, both locally and internationally, as well as 80 media entities, according to the Saudi Press Agency.

[Source: MBC press release]