3 September 2010
After recently watching a lot of TV programmes on climate change (for the shortlist for the People’s Choice which will be revealed next week, with AIB members and those registered to vote the first to hear) and reading lots of articles about it, I have been wondering how people will make the changes to their habits that seem to be becoming more and more inevitable.
Will governments (multi-party democraties or others) impose top down changes to industry and consumption that are necessary for sustainable development? Or will concerned individuals persuade others and change behaviour from the bottom up.
The Chinese Ministry of Environmental Protection is drawing up plans to speed up the closure of old inefficient coal power stations (see www.grist.org/article/2010-08-30-attention-congress-china-is-shutting-down-old-coal-plants/ for more coverage). But I was interested to read in Jonathan Watts’ book “When a Billion Chinese Jump” how the central authority in China does not seem able to impose as much control as we in the West might assume.
Also if, as expected, the Democrats in the US are soundly beaten in the elections later this year, then the US government is even less likely to take strong measures that support environmental concerns. So any moves from the US in the future look likely to result from the actions of individuals and concerned groups.
Maybe, in the end, it will be simple economics rather than bottom up or top down that will bring about changes. With increasing pressures on resources increased by changes in the climate, costs of food, transportation and most resources will increase so we will be forced by our wallets to adopt a more sustainable lifestyle. But that would be business as usual… would that work?
9 July 2010
As you will have seen, we have extended the deadline for entries to be submitted to the 2010 AIBs, the international media excellence awards, until 1600GMT on 16th July due to numerous requests. Broadcasters, content producers, providers of technology and others are responding to the extra time granted with large numbers of entries arriving at AIB headquarters every day.
So far companies in 21 countries have entered – from Argentina to China and from Australia to the USA. From phonecalls made to the AIB, we also know that many more entries are on their way.
It is particularly pleasing to see new companies entering for the first time – companies like KI.KA (Der Kinderkanal von ARD und ZDF) in Germany, TV Antena 1 in Romania, Russian Travel Guide Co Ltd Russia, Conker Media Ltd UK, Press TV Iran and eTV South Africa.
It is still not too late to enter if you are a producer or broadcaster of international TV or radio programmes (whether using terrestrial broadcasting, satellite, online or mobile) or if you produce the technology to power broadcasts, or if you run marketing programs for broadcasts (see the categories page on the website for the full list of different awards).
But with only one more week to the deadline, you will have to hurry so if you still want to enter go to the entries page for full details
8 June 2010
The YouTube video which is embedded below is a presentation by Dr Anthony Leiserowitz of Yale University of the results of the lastest Gallup survey of attitudes of people throughout the world to climate change. The survey has been carried out annually since 2006 and has a huge scope with nearly half a million people having been polled up to now. Although Dr Leiserowitz obviously believes in manmade climate change and the need to act to combat it, the figures provide interesting reading whatever your views.
The headline states that 40% of the world have not heard of climate change, but in fact the 40% figure includes those who answered “Do Not Know” and those who refused to answer the question, as well as those who actually said they had not heard of climate change. It also, as Dr Leiserowitz carefully points out, does not mean that 40% have not experienced changes in climate themselves. However, this headline figure is a good indication of how many people, usually the most disadvantaged by poverty and lack of education, are not aware of the debate and so have very little voice in deciding how the issue should be tackled.
http://www.youtube-nocookie.com/v/B3R6VE4EvnU&hl=en_GB&fs=1&rel=0
The analysis by country is fascinating and makes the video well worth watching. The results of the first question, on awareness, are not that surprising, with the developed world most aware of the debate and Africa & South Asia the areas least aware. Some countries have over 70% of their population unaware and because of their large populations India & China have by far the largest number of inhabitants who are unaware. The example of Bangladesh is used to analyse the huge gap in awareness between those who are highly educated (98% aware) and those who are mainly or totally uneducated (under 30%).
But the question of belief in the causes of climate change presents a different geographical picture, with the USA joining India and a number of African countries as those with the highest belief that climate change is due to natural causes. Also, it is the countries of South America, particularly Brazil, who feel the risk to them from climate change is the highest.
Finally, despite the differing views, it is interesting to note that in nearly all the countries which are major carbon emitters, there is a majority of those who are aware who state that their governments should be doing more.
For more details of this report and similar work, visit the Yale Project Climate Change Communication website
7 May 2010
The new People’s Choice award in this year’s AIBs is very exciting for a number of reasons. It is the first time we are asking the general public to vote for awards, which allows the shortlisted entrants to gain a wider exposure for their programmes, as viewers will come from throughout the world, including many countries where the programmes are not currently broadcast. The voting process will also use social media to gain interest and attention, providing another example of the sort of audience engagement and participation which is becoming more and more important to broadcasting in the 21st century.
In addition climate change, the subject of programmes in the People’s Choice award, is a highly topical subject which provokes fierce debate and raises issues which could have a dramatic impact on the way that all nations live. Different countries, and even different tribes and regions within countries, risk being affected in different ways. For example, the indigenous people of the Amazon risk their lands turning into dry savanna (see here for how our sponsor, ADB, is helping the Surui tribe) while the coastal regions risk more flooding.
Because of the differing risks, as well as different political viewpoints, the range of views on climate change is enormous and the challenges of exploring and explaining the science are great. We hear about the fierce debates in the US Senate ; India and China are signing up to the Copenhagen accord; a survey in Africa shows that many Africans blame God and not global emissions for climate change; countries as diverse as Mongolia, Saudi Arabia and Madagascar show increasing awareness by joining in Earth Day celebrations.
We are eager to see the submissions for the People’s Choice award to see how broadcasters from throughout the world are tackling this contraversial issue which raises such passion and which is so important to all of our futures.
