AI assistants misrepresent news content, says major study

AI assistants misrepresent news content, says major study

AI assistants misrepresent news content, says major study

New research coordinated by the European Broadcasting Union (EBU) and led by the BBC has found that AI assistants – already a daily information gateway for millions of people – routinely misrepresent news content no matter which language, territory, or AI platform is tested.

The intensive international study of unprecedented scope and scale was launched at the EBU News Assembly, in Naples. Involving 22 public service media (PSM) organizations in 18 countries working in 14 languages, it identified multiple systemic issues across four leading AI tools.

Professional journalists from participating PSM evaluated more than 3,000 responses from ChatGPT, Copilot, Gemini, and Perplexity against key criteria, including accuracy, sourcing, distinguishing opinion from fact, and providing context. 

Key findings: 

  • 45% of all AI answers had at least one significant issue.
  • 31% of responses showed serious sourcing problems – missing, misleading, or incorrect attributions.
  • 20% contained major accuracy issues, including hallucinated details and outdated information.
  • Gemini performed worst with significant issues in 76% of responses, more than double the other assistants, largely due to its poor sourcing performance.
  • Comparison between the BBC’s results earlier this year and this study show some improvements but still high levels of errors.

Why this distortion matters

AI assistants are already replacing search engines for many users. According to the Reuters Institute’s Digital News Report 2025, 7% of total online news consumers use AI assistants to get their news, rising to 15% of under-25s.

‘This research conclusively shows that these failings are not isolated incidents,’ says EBU Media Director and Deputy Director General Jean Philip De Tender. ‘They are systemic, cross-border, and multilingual, and we believe this endangers public trust. When people don’t know what to trust, they end up trusting nothing at all, and that can deter democratic participation.’

Peter Archer, BBC Programme Director, Generative AI, says: ‘We’re excited about AI and how it can help us bring even more value to audiences. But people must be able to trust what they read, watch and see. Despite some improvements, it’s clear that there are still significant issues with these assistants. We want these tools to succeed and are open to working with AI companies to deliver for audiences and wider society.’

Next steps

The research team have also released a News Integrity in AI Assistants Toolkit, to help develop solutions to the issues uncovered in the report. It includes improving AI assistant responses and media literacy among users. Building on the extensive insights and examples identified in the current research, the Toolkit addresses two main questions: “What makes a good AI assistant response to a news question?” and “What are the problems that need to be fixed?”.

In addition, the EBU and its Members are pressing EU and national regulators to enforce existing laws on information integrity, digital services, and media pluralism. And they stress that ongoing independent monitoring of AI assistants is essential, given the fast pace of AI development, and are seeking options for continuing the research on a rolling basis.

About the project

This study built on research by the BBC published in February 2025, which first highlighted AI’s problems in handling news. This second round expanded the scope internationally, confirming that the issue is systemic and is not tied to language, market or AI assistant.

Participating broadcasters:

  • Belgium (RTBF, VRT)
  • Canada (CBC-Radio Canada)
  • Czechia (Czech Radio)
  • Finland (YLE)
  • France (Radio France)
  • Georgia (GPB)
  • Germany (ARD, ZDF, Deutsche Welle)
  • Italy (Rai)
  • Lithuania (LRT)
  • Netherlands (NOS/NPO)
  • Norway (NRK)
  • Portugal (RTP)
  • Spain (RTVE)
  • Sweden (SVT)
  • Switzerland (SRF)
  • Ukraine (Suspilne)
  • United Kingdom (BBC)
  • USA (NPR)

Separately, the BBC has today published research into audience use and perceptions of AI assistants for News. This shows that many people trust AI assistants to be accurate – with just over a third of UK adults saying that they trust AI to produce accurate summaries, rising to almost half for people under-35.

The findings raise major concerns. Many people assume AI summaries of news content are accurate, when they are not; and when they see errors, they blame news providers as well as AI developers – even if those mistakes are a product of the AI assistant. Ultimately, these errors could negatively impact people’s trust in news and news brands.

The full findings can be found here: Research Findings: Audience Use and Perceptions of AI Assistants for News

BBC, AFP, AP and Reuters launch film calling for Gaza access

BBC, AFP, AP and Reuters launch film calling for Gaza access

BBC, AFP, AP and Reuters launch film calling for Gaza access

The BBC, in association with Agence France-Presse, the Associated Press, and Reuters, has launched a short film calling on the Israeli authorities to allow international journalists access to Gaza.

The film, narrated by veteran BBC journalist David Dimbleby, uses iconic news images to highlight the importance of independent journalism throughout key moments in recent history.

Deborah Turness, CEO of BBC News, says: “As journalists, we record the first draft of history. But in this conflict, reporting is falling solely to a small number of Palestinian journalists, who are paying a terrible cost.

“It is almost two years since October 7th when the world witnessed Hamas’ atrocities. Since then, a war has been raging in Gaza but international journalists are not allowed in. We must now be let into Gaza. To work alongside local journalists, so we can all bring the facts to the world.”

The film was premiered in New York on Wednesday 24 September at an event hosted by the Committee to Protect Journalists, to coincide with the United Nations General Assembly.

Independent international journalists are not currently allowed access to Gaza.

BBC launches stations on DAB+ for the first time

BBC launches stations on DAB+ for the first time

BBC launches stations on DAB+ for the first time

The BBC has launched its first ever DAB+ music stations, marking a significant milestone in the history of BBC Radio. The three new station extensions from Radio 1 and Radio 3 are the first to be added to the BBC’s music portfolio since 2002 – when the BBC launched 6 Music, 1Xtra and Asian Network. Radio 1 Anthems, Radio 1 Dance and Radio 3 Unwind successfully launched as streams on BBC Sounds last autumn, attracting new and loyal audiences, and are now available to listen to on DAB+ radio.

The three distinctive new digital stations, approved by UK media regulator Ofcom, ensure the BBC will serve all audiences effectively by offering listeners more choice, particularly those previously underrepresented in the BBC’s offering.

Radio 1’s Dance and Anthems extensions provide younger listeners (with a focus on 15 – 24s) with greater variety in music genres and eras they enjoy, along with established favourite and newly introduced presenting talent. Radio 3 Unwind broadens the audience for classical music in the UK with a schedule designed for younger listeners (35s – 54) than other classical stations and is designed to meet the moods and needs of modern audiences.

Aled Haydn-Jones, Head of Radio 1, says: “I’m delighted to bring Radio 1 listeners not one, but two incredible new genre led networks on DAB+. R1 Dance and R1 Anthems provide a strong and confident offer for younger listeners – delivering more choice and music to match every mood. Both stations bring together the very best expert DJs, rising presenting talent, exciting events and the best of British music for our audiences to discover. More than two decades since the launch of 1Xtra, this marks another exciting chapter in Radio 1’s history as the number one radio station for younger listeners.”

Sam Jackson, Radio 3 Controller says: “Radio 3 Unwind has already been positively received as a stream on BBC Sounds and I’m really pleased to now bring it to a wider audience on DAB+. The station offers a wide-ranging selection of calming classical music—perfect for listeners seeking an escape from the demands of daily life. It’s a fresh way to enjoy classical music, designed to be both welcoming and enriching.”

Radio 1 Dance

BBC Radio 1 Dance kicks off its launch week on 15 September with a mix of epic new and archive sets from some of the biggest and best DJs.

From 6pm each night, R1 Dance will feature standout performances that celebrate the best in dance music including the exclusive first play of Carl Cox’s Radio 1 Essential Mix, recorded live at [UNVRS] in Ibiza. There will be another chance to hear the Radio 1 Ibiza Prom which will also be available on BBC iPlayer. Danny Howard will be bringing listeners Radio 1’s Dance Party Warm Up and Eric Prydz and Disclosure both share their Classic Essential Mixes.

Radio 1 Anthems

R1 Anthems gives listeners the greatest songs from the 2000s and 2010s, including hits for every occasion including Workout Anthems and Radio 1’s Chillout Anthems.

Radio 1 Anthems will bring fans of the 00’s and beyond an exciting announcement on Tuesday 16th September on Radio 1 Breakfast with Greg James.

Radio 3 Unwind

BBC Radio 3 Unwind features expert-led wellbeing content, unlike anything heard elsewhere.

The flagship morning programme, Classical Unwind presented by Dr Sian Williams, explores the benefits of how music can support and enhance mental wellbeing.

Listeners can also relax with shows such as Classical Wind Down, presented by Niall Breslin, which blends classical music with mindfulness, and Ultimate Calm, exploring classical music and ambience.

Evening show The Sleeping Forecast pairs soothing sounds with the iconic Radio 4 Shipping Forecast, whilst Cinematic Soundtracks, presented by Edith Bowman, offers escapist film and TV music.

BBC’s commitment to new music and British artists

The new stations reinforce the BBC’s commitment to championing new music and supporting British artists.

Radio 1 Dance showcases the BBC’s investment in dance music, reflecting all sub-genres, from chart toppers to house and drum and bass. The schedule reflects the full range of electronic music and dance trends across the UK and globally.

British artists make up a third of Radio 1 Anthems’ airplay, with a quarter of the tracks unlikely to get regular play on key commercial stations. The new extension plays a broader range of music than any comparable station, with a music policy developed by collaborating with the Student Radio Association and specifically designed to resonate with younger listeners.

Radio 3 Unwind broadcasts exclusive recordings from the BBC’s own orchestras and choirs. Living composers feature throughout the schedule, with a particular focus on both established and emerging home-grown British talent, bringing their music to many more listeners. The station also reflects under-represented composers, including women and ethnically diverse composers. The dedicated new music programme Soundwaves, presented by Afrodeutsche, provides an important platform for contemporary voices including BBC Introducing artists.

Changes in listener habits

The BBC’s decision to launch three stations on DAB+ demonstrates dramatic evolution of the audio landscape over the past decades, with 75% of the population now listening to the radio digitally.

Music streaming dominates among under-35s, who spend just 27% of their audio time with live radio compared to 49% with streaming services. Despite this shift, radio still reaches 13.6 million under-35s each week and remains a key source of music discovery across all age groups.

The rise of new stations on DAB/DAB+ reflects where the majority of live radio listening is projected to take place by 2030.

DAB/DAB+ widely is available covering 97% of the UK population and 87% of major roads. It is also available in 100% of all new cars. 68% of households claim to have a DAB/DAB+ radio.

The growth of BBC Sounds continues to be a key priority for the BBC and the latest quarterly report (April – June) showed a record-breaking 696 million plays of all content across radio, podcasts and music mixes, a 14.5% increase on the previous year.

The new brand extensions will continue to live on BBC Sounds, as well as on DAB+, alongside the rest of our live radio offer.

The BBC’s existing radio services remain broadcasting using the original DAB system rather than the higher bandwidth-efficient DAB+ to which a majority of UK commercial broadcasters have migrated. The universal service obligation means that the BBC cannot disenfranchise listeners who only own DAB receivers, rather than DAB+ sets. 

Joint statement on Gaza from AFP, AP, BBC News and Reuters

Joint statement on Gaza from AFP, AP, BBC News and Reuters

Joint statement on Gaza from AFP, AP, BBC News and Reuters

“We are desperately concerned for our journalists in Gaza, who are increasingly unable to feed themselves and their families. For many months, these independent journalists have been the world’s eyes and ears on the ground in Gaza. They are now facing the same dire circumstances as those they are covering.

“Journalists endure many deprivations and hardships in warzones. We are deeply alarmed that the threat of starvation is now one of them.

“We once again urge the Israeli authorities to allow journalists in and out of Gaza. It is essential that adequate food supplies reach the people there.”

BBC’s global news coverage drives audience growth

BBC’s global news coverage drives audience growth

BBC’s global news coverage drives audience growth

BBC News grew its global audience by 4 million people in 2024/25

The BBC’s coverage of international conflicts, crises and elections has boosted its international audience year-on-year to reach 418m people on average every week. The total BBC audience, including content made and distributed by BBC Studios, grew by 3m to 453m.

Audiences went to BBC News for the latest news and developments as elections, global conflicts and political unrest dominated the past year. The majority of the BBC’s international audience came to the BBC World Service (World Service English, World Service Languages) with content reaching 313m people on average every week.

In the Middle East, BBC News Arabic grew its weekly audience reach to 39.5m – up nearly 13% – with growth across Arabic TV and digital programming as well as 1.2m listeners tuning into the Gaza and Syrian lifeline radio services. The fall of former Syrian President Bashar al-Assad and the Israel-Gaza conflict both contributed to significant boosts in audiences seeking trusted news and information.

BBC News Persian saw audiences rise a staggering 38% to 24m as Persian-speakers in Iran and around the world sought out the latest news amid unrest in the region. Despite the challenges of reaching audiences across Iran, the service’s TV channel – the largest international news channel in Iran – is viewed by a record audience of 14m. The BBC now reaches one in four people in Iran every week.

In the United States, the November election and subsequent news around President Trump saw spikes in the number of people coming to BBC News. Audiences increased on digital platforms with the country accounting for 55% of growth on BBC.com

With BBC World Service language services BBC News Brasil and BBC News Mundo also both experiencing audience boosts, the BBC now reaches 83m people across the Americas every week.

Other services which saw a spike in audiences include BBC News Bangla following the protests and unrest in Bangladesh, and BBC News Korean as the service reported on political upheaval in the country.

The BBC remains the most trusted international news provider.

Jonathan Munro, Global Director and Deputy CEO, BBC News, said: “In the past year, the heightened global news agenda has seen audiences come to the BBC for news they can trust in times of instability and insecurity. Despite the decrease in press freedom and increased competition, the BBC has stepped up when audiences need our services the most – from elections and conflict, to the upheaval in Syria and unrest in Bangladesh.

“Alongside this, record numbers are coming to BBC News Persian despite the service being banned in Iran, and BBC News Arabic has once again demonstrated the importance of having an accurate and impartial news service in the region.”

The BBC’s news in English across World Service English, BBC.com and the BBC News channel grew its audience to 198m people weekly, an increase of 7m year-on-year. The BBC News channel built on its success last year to grow its audience in the UK and around the world to 102m.

Press freedom continues on a downward trend globally, with 112 countries reporting a decline in press freedom in 2024. 74% of the BBC World Service audience is now in countries with the lowest press freedom (up 1% on last year).

The BBC’s biggest international market is India, followed by the United States, Nigeria, Iran, and Tanzania.