BBC World Service extends partnership with Zeno Media

BBC World Service extends partnership with Zeno Media

BBC World Service extends partnership with Zeno Media

BBC World Service has extended its partnership with Zeno Media to make BBC World Service and BBC News Hausa content available on Zeno’s global audio platform, Zeno.FM.

Through this collaboration, audiences around the world can now access BBC content for free, bringing trusted, independent journalism to listeners globally.

Audiences will be able to access BBC World Service English and BBC News Hausa audio streams on Zeno FM, featuring popular English-language programs such as The Newsroom, The Documentary and The Climate Question.

The BBC News Hausa current affairs programme, Shirin Yamma, will also be available, bringing listeners the latest global and regional news, and deep analysis, alongside listeners’ views.

With more than 40 million listeners globally, Zeno Media offers a powerful platform to extend the BBC’s trusted journalism to new audiences, particularly across Africa and South Asia, where Zeno has a strong and growing user base.

Ayesha Chowdhury, Senior Manager, Global Digital Partnerships Lead, BBC World Service, says: “We are excited to grow our partnership with Zeno, expanding our digital reach among English and Hausa-speaking audiences globally. This collaboration helps the BBC World Service engage young, digital listeners, and ensure our trusted journalism is accessible to audiences wherever they are in the world.”

Nikols Latuff, VP of Growth, Zeno Media, says: “Making quality content easily accessible to diaspora communities globally is an important piece to our global mission. We are proud to bring Zeno audiences an even wider selection of high-quality audio programming, now including BBC World Service content, for those who turn to Zeno for connection and trusted storytelling.”

BBC Hausa launches TV programming on Nigeria’s Capital TV and satellite channel Adom TV

In a first for international broadcasters, BBC World Service has announced the launch of TV programming in Hausa.  BBC Hausa’s 10-minute TV news bulletins will now bring the BBC’s coverage of regional and international news to viewers of Nigeria’s Capital TV (Kaduna) as well as the West African satellite TV channel, Adom TV (on the Multi TV platform).  The Monday to Friday prime-time programme will also be streamed live on the website bbchausa.com.

 

Controller of Languages, BBC World Service, Liliane Landor says:  “We are proud to be the first among international broadcasters to launch TV content in Hausa. It’s another landmark as we continue our move towards new, digital platforms.  BBC Hausa’s trusted, engaging radio and online content and its quick, innovative response to the explosion of mobile media and social networks has maintained its huge popularity in Nigeria and across West Africa.  The new TV bulletins will further broaden BBC Hausa’s appeal to audiences – on TV and online – and reinforce the BBC’s presence on the African media arena.”

 

The newBBC Hausa TV programming adds to the BBC Hausa content available on radio, online and via mobile devices, currently reaching around 19.9 million people every week.  BBC Hausa Editor, Mansur Liman, says:  “We hope this ground-breaking launch will further expand and diversify our audience base in the region via rebroadcasting TV channels and among the audiences that come to us via bbchausa.com.”

 

Commenting on her new role, the lead presenter of the BBC Hausa TV news bulletins, Aichatou Moussa, says: “It is a new and exciting challenge which I am looking forward to.  With the launch of the BBC Hausa fast-paced, vibrant TV news bulletins, we are getting even closer to our audiences who will join us to live the news story with the BBC.”

 

The programme’s second presenter, Elhadji Diori Coulibaly, adds: “Having worked on the radio and online platforms, I am really excited to have such an excellent opportunity now to connect with our audiences on TV.”

 

As part of BBC Hausa’s pioneering move towards digital platforms, its website bbchausa.com was among the very first non-English African sites made available to users on mobile devices using Responsive Design technology.  With over 96% of the traffic to bbchausa.com coming to its mobile version, BBC Hausa operates on a ‘mobile-first’ basis, with its website content optimised to be viewed on mobile devices.

BBC Hausa is part of BBC World Service.  (Source: BBC press release)

 

News from BBC Hausa now via BBM in Nigeria

News from the BBC Hausa service is now available via BBMTM in Nigeria, thanks to collaboration between BBC World Service and BlackBerry.  Subscribers to the service will receive up to five BBC Hausa news alerts daily, each with shareable story links, with users able to engage with the BBC by sharing their comments and story ideas.

The launch of the BBC Hausa news content via BBM is part of the BBC’s ground-breaking move to see how “chat apps” could be used to deliver its content to, and engage with, a wider demographic of users.  The app fits organically in the BBC Hausa offer as the service operates on a “mobile-first” basis, with its online content primarily optimised to be viewed on mobile phones.

Trushar Barot, Assistant Editor for the Social Media Hub at BBC News, says: “We had been speaking to BlackBerry for a few months about their plans to develop their BBM product. We were keen to try and find a BBC service that we felt would be a good fit to test the service.  Many Nigerians use BBM, with consumption of news content on mobile phones also very high, so linking up with the BBC Hausa service felt like the right choice.”

BBC Hausa Editor Mansur Liman adds: “With over 96% of the traffic to the bbchausa.com website coming to its mobile version, BBC Hausa has prioritised its mobile offer as our key platform to reach our audiences.  The launch of the BBC Hausa BBM in Nigeria – our biggest market – is a great development which will allow us to tap into new audiences, and also create a very simple, cheap and immediate way of connecting us with our users there.”

To connect to the account, subscribers will need to download the latest version of BBM (available on iOS and Android, as well as on BlackBerry handsets) and search for ‘BBC Hausa’ from the ‘Channels’ tab. Alternatively, users can connect via the BBM PIN: C00334DDD. Links to the BBC Hausa BBM channel will also be available via the website bbchausa.com and via the mobile website BBM.com/bbchausa.

BBC Hausa is part of BBC World Service.   (Source: Press release)