Eurosport.com* attracted its highest ever number of fans globally during the peak of the 2012 summer of sport.
New record visitor numbers were also set for Europe collectively, and previous national figures were beaten in four individual European markets.
The impact of the London 2012 Olympic Games saw the Eurosport.com online network attract 33.2 million unique visitors** worldwide in August 2012 and a new European benchmark for the network of 23.4m, breaking the 20 million unique visitors per month target for the first time, and reinforced Eurosport.com’s position as n°1 online sports destination in Europe**.
The Olympic effect also gave the four co-branded* Eurosport sites, in Italy, Germany, Spain and the UK, their best ever monthly performance in August of 14.8m unique visitors, a year on year rise of 47%.
*Eurosport.com comprises 15 websites worldwide in 11 languages, including Yahoo! co-branded sites in Germany, Spain, Italy and the UK and Onet co-branded site in Poland. Eurosport.com has also partnerships with du, the integrated telecom services provider of the United Arab Emirates, to cover the Arabic world and with qq.com for the Chinese market. ** Source: comScore