Ernest Wong, CEO of Singapore’s MediaCorp Group, has said that there is no question of a merger between state-owned MediaCorp and rival broadcasting owner, Singapore Press Holdings.

Rumours have been rife in the city state that there is about to be consolidation in Singapore’s media industry following the government saying that fierce competition in such a small market was leading to difficulties in achieving profitability in the sector.

“What I don’t understand is why the media keeps harping on the merger of SPH and MediaCorp. This is not on the cards,” Wong said.

Wong said that MediaCorp is ahead of its competition with over 77 percent of viewers.