Silver Ant and JCC launch 3D animation movie "Seefood"

Silver Ant animation studios and Al Jazeera Children’s Channel (JCC) yesterday launched the co-produced animated feature film SEEFOOD. The event took place in Cannes, France at MIPTV 2011 where distributors, broadcasters, media networks, and production companies had the chance to have a first glimpse of this major co-production.

SEEFOOD joined the efforts of both corporations for the first time with the support of the Ministry of Science, Technology and Innovation in Malaysia and the Multimedia Development Corporation (MDeC). The “must-see” animated feature film is a major leap in JCC’s content making taking two years of production and 35 animators to complete.

SEEFOOD is expected to be released later this summer in theaters followed by DVD in English, Arabic and other languages. The film follows the exciting adventures of a bamboo shark named “Pup”, and when human poachers steal egg sacks from his reef, he makes it his mission to save his brothers and sisters no matter how impossible the task may seem. His determination to make right what is wrong takes him above water into Man’s world – a landscape fraught with beauty and danger – an exciting destination the young shark could never ever have imagined! Afraid for Pup’s safety, “Julius” – the big blue shark, embarks on his own quest to bring home his best pal.

Goh AunHoe, the Film Director said: “I am very proud to be here today to launch our company’s first animated movie; the journey with SEEFOOD was exciting yet rough given the challenges we faced on several fronts that are known to our industry. Nevertheless, we have learnt a great deal during these last two years, and we hope this movie will touch the heart of the audience around the world as it did for me, my partner and all our team members.”

SEEFOOD highlights different aspects of maritime life through a thrilling storyline that raises awareness on the intrusion of mankind into the ecological balance under the sea surface.

JCC’s Executive General Manager Mahmoud Bouneb stated: “It is vital for all families to see SEEFOOD as it raises a red flag on the damages occurring in the marine world where mankind’s ill treatment of this precious environment and its inhabitants has already resulted in some extinction. We wanted the world to “SEE”, so we came up with the title SEEFOOD.”

“JCC and its partner Silver Ant will be working hand in hand to promote SEEFOOD on an international scale alongside our appointed global distributors.” Bouneb added.

Al Jazeera Children’s Channel is present at MIPTV, a major peer to peer content platform, with a wide range of TV content in different genres between challenge and game shows like “Maa Al Tayar” (Power Struggle), science magazine “Physiakawn” (Discover Science), debate program “Khair Al Kalam”, quiz “Al Aalam Soual” (Quiz World), sports magazine “Anta Battal” (Be a champion!), and cookery “Al Tabaq Al Taer” (Flying Saucer). Preschool channel Baraem also comes with an offering consisting of famous animations like “Everything’s Rosie”, award winning “Nan and Lili”, and famous skin character series “Al Maaa” (The Baaas).