Shahid FAST channels arrive on Samsung TV Plus in the Middle East

Shahid, the world’s leading Arabic streaming platform by MBC GROUP, announces a strategic partnership with Samsung Electronics resulting in its top 10 performing FAST channels appearing on Samsung TV Plus in the Middle East.

This partnership marks the first time Shahid’s FAST channels will be available outside of the Shahid platform in the Middle East and North Africa region through a third-party solution.

The strategic partnership marks a further expansion in agreements with Samsung Electronics – will see Shahid’s FAST channels appearing on Samsung TV Plus in the Kingdom of Saudi Arabia, the United Arab Emirates, and Egypt.

Natasha Matos-Hemingway, Chief Commercial and Marketing officer at Shahid commented: “We are thrilled to expand our groundbreaking partnership with Samsung, marking yet another milestone for Shahid. Our goal remains to provide the finest premium Arabic entertainment to both local and global audiences. By collaborating with Samsung TV plus, we can now share our compelling stories with an even wider audience.”

Offering an exciting and diverse entertainment experience, Shahid’s wide portfolio of 40 owned and operated channels offers unparalleled Arabic-language content with channels including AlAsouf, Selfie, Al Mirath, Al Sadma, Mina Al Sifr, Al Leba, Masrah Masr, West Al Balad, and Wifi.

The Shahid platform was the first to market with FAST channels in MENA region. This latest partnership with Samsung Electronics stresses its commitment to delivering the best in Arabic entertainment to a wider audience through innovative solutions.

Alex Hole, Senior VP & General Manager for Samsung TV Services in Europe and MENA added: “By bringing Samsung TV Plus to the MENA region, we are excited to provide our users with a diverse array of high-quality content, all without the need for subscriptions or additional fees. This expansion, bolstered by our collaboration with Shahid, ensures enjoyment of the most popular regional shows on Samsung TV Plus and enhancing their entertainment experience.”

Samsung TV Plus is Samsung’s free ad-supported TV (FAST) and video service, offering a host of live channels and content across diverse genres, including news, sports, and entertainment, across the Samsung TV platform. Launched in 2015 globally, Samsung TV Plus is pre-installed on Samsung TVs 2016+ onwards. With this latest expansion in MENA, Samsung TV Plus is now available in the UAE, Saudi Arabia, and Egypt across the 2022-2024 Samsung TV models, and soon to expanded to 2020 and 2021 models.

MBC GROUP is the largest and leading media organisation in the MENA.

[Source: MBC press release]