EuroNews, Europes leading news channel, is now available on mobile phones in Scandinavia following the launch by Swedish mobile operator “3” of EuroNews Live in Sweden and Denmark. This latest agreement brings to 32 the number of mobile networks on which EuroNews is across 20 European countries.
Scandinavian customers will now have access to EuroNews world news from a European perspective 24 hours a day in English. They can watch breaking news as it happens as well as the regularly updated bulletins on the hour and half hour, containing in-depth coverage of the day’s top news, sport, business and European affairs, together with a comprehensive weather forecast. EuroNews also brings viewers a wide range of Current Affairs and Lifestyle features including space, science, sustainable development, web-news, arts and entertainment.
“This is an important step in the development of EuroNews on the European mobile telephone market,” said Philippe Cayla, Chairman and CEO of EuroNews. “We have already assured distribution with 3 in Austria; and for the first time EuroNews will now be broadcast in Scandinavia via 3G mobile phone devices thanks to our agreement with “3”, the first operator in Scandinavia to offer a mobile video communication service. It is also important for EuroNews to cement partnerships with strong companies such as “3” who have world-leading industrial and technological experience. With this new agreement; EuroNews now broadcasts on 32 mobile offers (3G, VOD) in 19 countries. EuroNews lends itself perfectly to the mobile TV market with its all image and multi-lingual format and this is why our service on mobile phones has become a real success for us.”
Brian Laffan, Nordic Product Manager TV of 3, said: “At 3 our goal is to provide the best mobile TV service available anywhere. This means that we have to work with only the strongest partners which made EuroNews an obvious choice. 3 focuses on delivering state of the art solutions and we are proud that a broadcaster like EuroNews recognizes the opportunities created by the new distribution channels we have made available.”