New Zealands TV public service broadcaster TVNZ and German systems and consulting company S4M Solutions for Media have successfully concluded the implementation of S4Ms S4AdSales system.
S4AdSales is a sophisticated airtime sales system that supports both local as well as global advertising campaigns, thereby connecting different channels, countries, languages, currencies and media. As TVNZs business system to sell and manage the broadcasters advertising inventory, either directly or through advertising agencies, S4AdSales is responsible for a core process within the enterprise. It is the engine room for the business, analogous to airline inventory management or hotel inventory (room) management. It is the guts of how we manage our $300 million revenue stream, says Damian Swaffield, TVNZs General Manager Technology.
Dr. Manfred Heinen, S4Ms CEO, adds: Long distance projects of course are always a challenge. It is especially important to establish channels that enable real team play. This was possible with TVNZ and we are happy that S4M was able to support TVNZ in such an important area as media sales.
S4AdSales is used by private and public service broadcasters in Europe, Asia and North America.