RadioScape has appointed William Lam as the head of its Asia Pacific operations. He will be based in the company’s new offices in Singapore, where he will be responsible for the company’s broadcast products sales in Asia Pacific. He will also be establishing a new office in Hong Kong to service RadioScape’s customers not only in China but also throughout the region as a whole. Asia Pacific is an increasingly significant area for RadioScape as many of its DAB module and OEM receiver manufacturers are based in the region.
The company continues to lead DAB innovation with the launch of a new module which reduces incremental cost of adding DAB to multi-function products. Based on the company’s highly successful RadioScape RS200, the RS201 has the additional features of CD control, Infra Red remote control, clock and alarm functions as well as DAB, FM and RDS, making it ideal as the heart of a new generation of DAB-enabled boomboxes and hifi systems. Manufacturers can make a DAB-enabled, multi-function product with the addition of only a few items as the module has all the control and functionality integrated within it, ensuring that system level costs are kept low. This module approach can reduce the time taken from months to weeks so that products can be in the shops in Q3 2004 for ramp up to the Christmas market.
RadioScape’s innovative, software-defined module approach is unique in enabling highly differentiated products rapidly to market, and as a result, a major OEM manufacturer of DAB radios, ELANsat Technologies Inc of Taiwan, has licensed the RadioScape RS200L and RS250H module designs. ELANsat currently makes three DAB receivers that it markets under its own LaGIO label. “We designed these products ourselves using the Texas Instruments DRE200 chip,” explained Capten Hsiao, Vice President and General Manager at ELANsat. “However, the DAB market is growing so fast now that we decided to license RadioScape’s module design as it provides us with the ability to licence additional, off-the-shelf, proven software features from RadioScape such as excellent user interfaces, integral FM, Alarm Clock, Rewind, real-time Pause, L-band etc. rather than have to try to create and verify them ourselves. This cuts time to market and enables us to focus on creating differentiated DAB receiver products for sale both under our own brand and for our major international customers sold under their own brands.”