Pilat Media Global plc announces a new contract with TV3, New Zealands second largest free-to-air broadcaster, to integrate and streamline its programme content and ad sales using Pilat Medias Integrated Broadcast Management System (IBMS).
TV3 (part of Canadian CanWest group) is a free-to-air national broadcaster that reaches 98% of New Zealands population.
TV3 will utilise IBMS to streamline and integrate its programme content, ad sales and traffic management operations, to progress from process-orientated functions to value-oriented functions, thereby eliminating duplication of data and automating manual processes. Using a wholly integrated approach, more informed business decisions can be made by the sales, programming, promotions, and operations departments. Previously, due to deficiencies in the current systems and processes it was not possible to integrate all of these departments.