“File-based asset management is now recognised as the logical way forward for television post-production, archiving and playout,” reports Roger Heath, Commercial Director of Pharos Communications. “The great majority of visitors we spoke with at IBC2006 in September recognise that file storage on disc server arrays makes much greater sense than relying on video tapes. Tapes have to be moved physically from shelf to studio and back again, they can only be in one place at any one time, they degenerate physically whenever they are played, edited or copied, and they are easily mislaid.”
“Our IBC 2006 booth was configured to prove that file-based broadcasting is fast and reliable. It has become the natural path for any business wanting to survive in today’s highly-competitive multi-channel world. And we are not talking about one-off little-box solutions. Our core media management system, Pharos Mediator, delivers the freedom to grow from a small operation up to an
enterprise multi-client, multi-channel network. Expandability is a crucial element of our three-tier message, the other components being precise modelling of each client’s intended workflow and genuinely user-friendly task-based operation.”
“We were able to announce at IBC Channel 4 Television’s decision to deploy Pharos Mediator as the enabling technology behind its own advance into
complete file-based broadcasting and archiving. Channel 4 has long been a
major Pharos customer and we are naturally pleased by the continuing
confidence of its management in our concepts and our technology.”
“I would like to add my thanks to the IBC organisation team for their sustained professionalism which keeps the event head-to-head with the NAB Spring Convention as one of the two must-see shows in the annual broadcast
calendar.”