As part of its strategy to expand the geographic reach of its programming, China Central Television (CCTV) has signed a multi-year expansion agreement with PanAmSat for the distribution of its premium programming to Western Africa.
“As PanAmSat has expanded its global services, we have been able to utilise the greater power and coverage for the efficient and economical distribution of our global programming,” said He Zong Jiu, vice-president, CCTV.
PanAmSat currently provides full-time programme distribution services for CCTV via the Company’s PAS-1R Atlantic Ocean Region satellite, PAS-8 Pacific Ocean Region satellite, PAS-9 Atlantic Ocean Region satellite and PAS-10 Indian Ocean Region satellites. PanAmSat also provides CCTV with capacity on its Galaxy 3C satellite for direct-to-home (DTH) services in the United States.
This new agreement is for capacity on the Ku-band payload of the PAS-1R satellite. CCTV has been a PanAmSat customer since the launch of the company’s PAS-2 satellite in 1994.