Eurosport's rebranding campaign scoops silver award at PromaxBDA

Eurosport’s rebranding campaign in April has been awarded silver in the “Best TV/Video Campaign” international category at last night’s gala PromaxBDA Sports Media Marketing Summit in New York. The “All Sports. All Emotions” campaign featured six idents, produced in collaboration with Massive Music and Les Télécréateurs, each showing the key emotions triggered while watching live sport.

Eurosport also won silver for its “Home Sweet Home of Motorbikes” promo in the “Best Use Of Design” international category. In the national categories British Eurosport took bronze for its WTA Toronto promo in the “Best Sports Promo (Clip-Based)”.

“We are delighted Eurosport has been recognized on such an international level at the PromaxBDA Summit, for our teams worked extremely hard on our rebranding initiative,” said Laurent-Eric Le Lay, Eurosport Chairman & CEO. “The aim of our campaign and idents was to position Eurosport as a leading provider of live sports and highlight our continued expansion as a global media group.”

Eurosport’s rebranding campaign was introduced across all Eurosport territories, from Europe and the MENA to Asia-Pacific, and was intended to position Eurosport as a modern, multi-media, multi-market platform with a mission to offer the best live sports media experience to fans everywhere, placing them at the heart of the action.

The campaign featured TV, print, web and mobile advertising, PR, a dedicated micro-site, consumer competition, music downloads, and viral and social media activation with blogger outreach.

euronews: new world headquarters in 2014

Lyon, France, Saturday 12 November 2011, at the site of its future world headquarters, euronews laid the first stone of one of the most prominent buildings in Lyon’s new Confluence district, an urban renewal project in central Lyon.

Michael Peters, the Managing Director of Euronews, was joined for the ceremony by:
Frédéric Mitterrand, French Minister of Culture and Communication, Jean-Jack Queyranne, President of the Rhône-Alpes Regional Council and former Minister, Gérard Collomb, Senator and Mayor of Lyon, President of the Greater Lyon Urban Community, along with representatives of the co-owners of the new building: Marc Papinutti, Managing Director of Voies Navigables de France (VNF), Claude Blanchet, Regional Director of Caisse des Dépôts (CDC) and the developer, Jean-Christophe Larose, Chairman of Groupe Cardinal, and the architects, Dominique Jakob and Brendan MacFarlane.

Designed by architects Jakob + MacFarlane, the future world headquarters of euronews will be an audacious and modern building with a strong identity, reflecting the values of the channel. The international news channel will be located on the docks of the Saône river, in the heart of the Lyon Confluence district, the largest urban redevelopment project in Europe.
The building will be completed in the last quarter of 2013. It will then take six months to finish the interior layout and technical installations so that the channel can begin operations at the new site in 2014.

With approximately 10,000 square metres of space on 6 levels, the building will accommodate the 800 current staff of the international news channel. The two spherical voids on the facade and the perforated outer shell of bright green aluminium are just a few of the technical feats of the building whose interior is designed to meet the needs of a television channel broadcasting live worldwide, 24 hours a day.

This new building, one of the Confluence district’s most eye-catching for its size and design, will raise the channel’s profile not only in its home base of Lyon, but also at the regional level and beyond, acting as a showcase for one of the world’s leading media companies.

This move into the city centre represents a challenge and an opportunity for euronews. The additional space is greatly needed to keep up with the expansion of the channel in recent years. By doubling the size of its premises, euronews will radically transform its working environment and its capacity for development, as well as offering its teams a new workplace in a fabulous setting at the confluence of the Rhône and Saône rivers.

euronews will co-own its future headquarters along with the Caisse des Dépôts development bank and Voies Navigables de France waterways administration agency, in a joint real estate venture, SCI Pavillon Vert (euronews 35%, Caisse des Dépôts 25%, VNF 40%).

Caisse d’Epargne Rhône Alpes (CERA) will handle the long-term financing of SCI Pavillon Vert as concerns the building itself, along with certain interior equipment. CERA also provided the financial guarantee to the developer for the construction, in the form of a real estate development contract.

euronews
euronews, the international news channel, covers world affairs 24 hours a day. With 11 language versions* and 400 journalists from more than 25 countries, euronews offers a unique perspective and analysis of the news.
Launched in 1993 and based in Lyon, euronews broadcasts to 350 million homes in 155 countries via all modes of distribution: tv, internet, smartphones, tablets…
* Arabic, English, French, German, Italian, Persian, Portuguese, Russian, Spanish, Turkish and Ukrainian.

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GlobeCast Widens Broadcast Focus in the Americas

GlobeCast Americas CEO Lisa Coelho today announced organizational changes designed to maximize the company’s commercial footprint in the Americas, including the creation of a dedicated Latin American sales team and a refocusing and strengthening of ad-hoc services in North America for the broadcast of major events.

Already present with a major technical facility in South Florida and with extensive satellite coverage of the entire Latin American region, GlobeCast has now created a dedicated sales team in Sunrise, Florida led by Ricardo Flores, to cover this crucial market. The company also announced last year that it had extended its fiber network to Buenos Aires and São Paulo.

The Latin American sales team in Sunrise as well as the North American sales teams in New York and Los Angeles will provide content management, value-added services such as playout and origination, and global delivery of content to multiple platforms by satellite and fiber to broadcasters throughout the Americas. The services offered will leverage GlobeCast’s capacity on 28 satellites worldwide and its proprietary, five-continent fiber network, the GlobeCast Backbone Network.

On the ad-hoc/contribution side, in North America, the company’s news and sports activities have been recentered and focused to specialize on large-scale major events, providing extensive ad-hoc playout and delivery services to major broadcast clients from around the region. In Latin America, GlobeCast will provide ad-hoc services to broadcasters and events of every type.

More exciting developments are underway as GlobeCast Americas expands commercially and geographically throughout the Americas.

AIB announces Winners of 2011 AIBs International Media Awards

The Association for International Broadcasting (AIB) announced the winners of its annual global media excellence awards at a gala event in London on 9 November 2011.

The AIB Awards are unique in broadcasting because of their independence from commercial interests – an independent panel of judges consisting of respected professionals from the broadcasting and wider media industries selected the winners from entries submitted from all over the world.

Categories covered by the ‘AIBs’ include separate awards for radio and television, cross-media productions, as well as awards for innovation in marketing, use of technology, and a People’s Choice award where the public determined the winner in the category ‘Best coverage of Democracy Uprisings’ via online voting on Yahoo! Maktoob.

Simon Spanswick, AIB CEO said: ”The range and quality of entries was outstanding – what particularly struck me and the judges this year was the great work in cross-media where tight integration of content and concepts between platforms was demonstrated. Overall, entries to the AIBs demonstrated journalists’ determination everywhere to get to the heart of a story, skilful use of terrific footage and world-class story telling.”

Hosted by Annabel Croft, Eurosport presenter and former tennis champion, the event was attended by senior executives, producers and journalists from media organisations around the world, and featured AWD ambassador Sarina Arnold and Swiss film maker Helen Stehli Pfister as special guests “in conversation”. The 2011 AIBs are sponsored by Eurosport, OASYS, Russian Travel Guide TV and Vizrt.

The 2011 AIBs | Winners and highly commended finalists

Clearest coverage of a single news event – TV

Winner

CBS, USA for “60 Minutes: A Relentless Enemy”
—“nobody could get closer to the story in Afghanistan than Lara Logan and the CBS crew who delivered a gripping yet measured report”—

Highly commended

BBC World News, UK for “Coverage of the Japanese Earthquake and Tsunami”
—“gripping television which succeeded in personalising the tragedy of a nation”—

NHK, Japan for “Departing in Dignity”
—“a mortician has to prepare a mother killed in the tsunami for her children to see months after her death – a difficult story tastefully told”—

Clearest coverage of a single news event – radio

Winner

BBC Radio 5 Live, UK for “Victoria Derbyshire: AV Mock Election”
“—a simple format that really worked, educating listeners while delivering comprehensive treatment of the issue, with excellent audience engagement”—

Highly commended

BBC Burmese Service, UK for “Release of Aung San Suu Kyi”
—“brought listeners close to the action and let them feel they were part of something momentous”—

Voice of America, USA for “Coverage of Egyptian Revolution”
—“well crafted, left the judges wanting more as they heard reports that brought the sense of hope among young protestors in Cairo alive”—

Most innovative technology

Sponsored by OASYS

Winner

Ideal Shopping Direct, UK for “USA Live”
—“an excellent concept, with simple execution – this is a technological solution that’s ripe for exploitation by broadcasters around the world”—

Best creative feature – radio

Winner

RTE, Ireland for “Don’t Go Far”
—“story telling at its best – great use of music and sounds”—

Highly commended

Société Radio-Canada, Canada for “The Spirit of Places”
—“commissioned by a radio station that’s prepared to take risks, very well crafted”—

Voice of Nigeria, Nigeria for “Child Marriage”
—“very powerful story, using interviews interspersed with drama to confront this difficult subject”—

Best business programme

Winner

Société Radio-Canada, Canada for “Meltdown”
—“telling the story of the financial collapse in an accessible way, using language that can be understood by any viewer even though it includes interviews with some of the most prominent figures involved in the crisis”—

Best current affairs documentary – domestic

Winner

NHK, Japan for “Surviving the Tsunami”
—“a great, memorable production, incorporating NHK footage and amateur videos, based on extensive research to piece together these stories of human survival”—

Highly commended

Current TV, UK for “Gail Porter on Prostitution”
—“Gail Porter’s presentation is inspirational”—

Best live sports coverage

Sponsored by Vizrt

Winner

Nine Network, Australia for “2010 State of Origin”
—“a winning formula, extensive close-up and wide shots without disruption allowed viewers to experience the game’s intensity seamlessly”—

Highly commended

Sony Professional & Others, UK for “Wimbledon in 3D”
—“great camera angles captured the emotion and drama”—

BBC Birmingham, UK for “Stoke City in the FA Cup Final”
—“a Cinderalla story with a twist in the coverage, providing thorough insight”—

Best investigative documentary – TV

Winner

Danmarks Radio, Denmark for “The Man Who Lied the World into War”
—“a triumph in every respect, the depth and verve of the reporting was amazing”—

Highly commended

Al Jazeera English, Qatar for “On a Wing and a Prayer”
—“a courageous, challenging and intriguing documentary”—

Channel NewsAsia, Mediacorp, Singapore for “Unbroken Faith”
—“very well researched and good use of archive material”—

Antena 3, Romania for “The Poison in our Homes”
—“a touching and striking programme, with clever use of stop-action figures”—

Best investigative documentary – radio

Winner

Czech Radio, Czech Republic for “Pilot and Death”
—“excellent investigation, with thorough research, presented in a highly ‘listenable’ way”—

Highly commended

RFE/RL, Czech Republic for “The Invisible Women of Osh”
—“a story that definitely needed to be told, both shocking and highly revealing”—

Most creative marketing strategy

Winner

France 24, France for “The Birds”
—“a fantastic campaign, combining video with print and online adverts to promote France 24 Twitter feeds”—

Best current affairs documentary – international

Sponsored by RTG TV

Winner

True Vision, UK for “Zimbabwe’s Forgotten Children”
—“a genuinely engaging narrative that is emotional, informative and motivating”—

Highly commended

BSkyB, UK for “Ross Kemp: Extreme World”
—“a bold approach to a difficult subject”—

Channel 4, UK for “Dispatches: The Battle for Haiti”
—“first-hand interviews with victims of the gangs provided a compelling account”—

Best current affairs documentary – radio

Winner

Radio Taiwan International, ROC Taiwan for “Freeing Taiwan’s Slaves”
—“treated a highly sensitive subject, with excellent research and competently told”—

Best current affairs documentary – Middle East

Winner

BBC, UK for “Panorama: Fighting Gaddafi”
—“time and effort invested in research shows through in the range of interviewees, unique footage is woven into a story that engages the viewer”—

Highly commended

BBC Arabic, UK for “Revolution Diary”
—“a format that worked well in the coverage of so many disparate events”—

Best cross-media production

Sponsored by Eurosport

Winner

Danmarks Radio, Denmark for “1864”
—“a historical event recounted for modern audiences with an extremely high level of integration”—

Highly commended

Czech Radio, Czech Republic for “Secret Defence of the Iron Curtain”
—“very good use of multimedia to engage audiences, in what for some users is probably a gaming experience – the project is continuing to deliver results”—

Best science programme

Winner

BSkyB, UK for “Flying Monsters 3D”
—“excellent in every way: the editing, the animation, the interviews are all world class”—

Highly commended

KBS, South Korea for “Exploring Human Memory”
—“great writing, editing, visuals and narration”—

RTG TV, Russia for “Volcanoes of Kamchatka”
—“beautifully shot and highly accessible to viewers”—

Best children’s programme

Winner

BBC, UK for “Newsround: Growing up in a War Zone”
—“highly educational, with a compelling mix of history and contemporary life – the stories will resonate with young audiences in other societies”—

The AIB/Yahoo! Maktoob People’s Choice

Winner

Alhurra, USA for “Egyptian revolution”
—“with correspondents on the ground, Alhurra talked to many people throughout Egypt, uncovering their demands and their hopes”—

AIB Founders Award

SRF, Switzerland for “Two Women, One Journey”
—“viewing this documentary is a highly emotional experience, it draws you in”—

International radio personality

Winner

Farshid Manafi
—“has been working in radio since he was 18 with a passion that is palpable when you listen to his programmes”—

International TV personality

Winner

Sir David Attenborough
—“has a special way of connecting with his audience and has led innovation in TV production over the last half century”—

—ENDS—

Media contact

Gunda Cannon gunda.cannon@aib.org.uk T +44 (0)20 7993 2557

AIB, PO Box 141, Cranbrook TN17 9AJ, UK

Notes for Editors

The 2011 AIBs | Judges

The judges for the AIBs have a vast range of experience in different aspects of broadcasting and are drawn from all over the world. The full list is:

Daniel Adams, Head of International Content, Dailymotion, France | Nashwa Al Ruwaini, CEO, Pyramedia, UAE| Salim Amin, Chairman, A24 Media, Kenya | David Astley, Executive Chairman, Asia-Pacific Media Alliance for Social Awareness, Singapore | Nigel Baker, VP Business Operations EMEA and Asia, APTN, UK | Wayne Borg, Deputy CEO and COO, twofour54, UAE | Julian Clover, Editorial Director, Broadband TV News, UK | Eugen Cojocariu, Director, Radio Romania International, Romania | Helle Dale, Senior Fellow for Public Diplomacy, The Heritage Foundation, USA | David Dufresne, Writer/Director, DufLab, Canada | Hosam El Sokkari, Head of Audience, Yahoo! Middle East, UAE | Mark Errington, CEO, OASYS, UK | Adelheid Feilcke-Tiemann, Director International Relations, Deutsche Welle, Germany | Monica Fritz, Producer/Director, 6 news, Turkey | Angela Fung, Deputy Head Phoenix Chinese Channel, Phoenix Satellite TV, Hong Kong | Regina Goh, Executive Editor, Channel NewsAsia, Singapore | Peter Goldstein, Director of Communications, InterMedia, USA | Mohamed Ali Harrath, CEO, Islam Channel, UK | Mondher Kalai, Commissioning Executive, JCC, Qatar | Kim Hyuk-dong, Deputy Director, KBS World Radio, Korea | François Laborie, Chief Commercial Officer, Vizrt, Norway | Paulo Markun, Consultant, TV Escola, Brazil | Chris Maroleng, Africa Editor, e.tv, South Africa | Michael McCluskey, CEO, ABC Radio Australia, Australia | Marcus Metzner, Head of Marketing Services & Communication, arvato systems GmbH, Germany | Olivier de Montchenu, Commercial & Marketing Director, Euronews, France | Dick van Motman, President & CEO, DDB Greater China Group, PR China | Alexey Nikolov, Deputy Editor in Chief, RT Channel, Russia | Ian O’Reilly, Producer/Director, BBC News – TV, UK | Nader Sh. Rad, Director Programmes Department, PressTV, Iran | Julia Ragona, Chief Broadcast Operations Officer, RFE/RL, Czech Republic | Dick Rempt, CEO, TalentsMedia, The Netherlands | Paul Robinson, MD, KidsCo, UK | Karim Sarkis, Executive Director of Broadcast, Abu Dhabi Media Company, UAE | Vatche Sarkisian, Director of Research and Program Review, Middle East Broadcasting Networks, USA | Danny Schechter, Executive Producer, Globalvision, USA | Simon Spanswick, CEO, AIB, UK | Fedor Strizhkov, CEO, Russian Travel Guide TV, Russia | David Treadway, Managing Director, WRN Broadcast, UK | Jeff Trimble, Executive Director, Broadcasting Board of Governors, USA | Laeed Zaghlami, Journalist/Writer, Algeria

The 2011 AIBs | Sponsors

Eurosport are the sponsors of the AIBs category “Best cross-media production”. Eurosport is the leading sports entertainment group in Europe and boasts six TV channels worldwide. The flagship channel Eurosport is the no 1 pan-European TV channel, broadcast in 20 languages and reaching 125 million homes across 59 countries.

OASYS are the sponsors of the AIBs category “Most innovative technology”. OASYS has been leading the transition to software-based playout solutions for 20 years. The company’s flagship product, OASYS Player, is complemented by straightforward optional OASYS software to provide efficient, high quality, end-to-end playout solutions that are easy-to-use, scalable, flexible and, most importantly, highly reliable.

RTG TV are the sponsors of the AIBs category “Best current affairs documentary”. Russian Travel Guide TV is an international documentary TV channel focused on the cultural and geographical variety of the world’s largest country. It covers a wide range of topics – from history to culture, cuisine, nature programmes, active holidays, and Russia’s ethnic mix.

Vizrt are the sponsors of the AIBs category “Best live sports coverage”.Vizrt creates leading-edge content production tools for the digital media industry – from award-winning 3D graphics and maps through integrated video workflow solutions and online publishing tools. Vizrt proposes a new vision for content creation, management and delivery with an end-to-end solution from conception to multi-format distribution.

Yahoo! Maktoob are hosting the viewing and voting for the People’s Choice category “Best Coverage of Democracy Uprisings”. Yahoo Maktoob! has an audience of over 55 million people in the Middle East and North Africa. Yahoo!, the premier digital media company, creates deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe.

About the AIB

Established in 1993, the AIB is the international industry association and global knowledge network for the international broadcasting industry – cross-media, cross-border, cross-cultural. With a reach of over 25,000 communicators and media professionals, AIB is a unique centre of information about international broadcasting, covering TV, radio, online and mobile. AIB researches regular market intelligence briefings for its members and provides client-specific consultancy and project support. Members receive an extensive package of services throughout the year. AIB publishes the comprehensive Global Broadcasting Sourcebook and the international media magazine, The Channel. AIB hosts the annual AIB International Media Excellence Awards – the “AIBs”. For more information, visit www.aib.org.uk and theaibs.tv or call +44 (0) 20 7993 2557