Mobile users in Norway can now watch TV on their phones. The service from the Norwegian Broadcasting Corporation (NRK) allows people to watch television on their mobiles 24 hours a day.
Alongside the live streaming, people can pick more specialised content such as a news bulletin every hour and a Top Gear style motoring show.
NRK expects the content to become more tailored as the market picks up.
For the moment it is simply testing whether consumers will want and use
TV on their phones. So far the feedback has been encouraging.
The technology behind the video content has been developed by Norwegian firm RubberDuck Media Lab. The service supports 3GP, which is the
standard for mobile TV. This means that users do not have to download a
media player on to their phones and it will also work on all networks.
At the moment the TV company is offering its content free to operators
but plans to start charging for at least some of the content in the
autumn. Users, however, do have to pay a traffic download fee.