NHK World Radio Japan, the overseas broadcasting service of Nippon Hoso Kyokai (NHK Japan Broadcasting Corporation) has started broadcasting its daily Arabic programme to listeners in the Middle East, North Africa and Europe via Sawt Al Alam, the Arabic satellite radio network from WRN, the London-based broadcast and transmission service company, that brings together daily programmes from the Arabic departments of many of the worlds leading public radio broadcasters.
The daily broadcast includes news and programmes that depict the full variety of life in Japan and covers politics and the economy, science, art and music, as well as news from Asia and the world. NHK World Radio Japans Arabic programme is broadcast daily at 1600 UTC on Sawt Al Alam which is available to millions of people on the most popular regional digital satellites: Eurobird 2/Arabsat for the Middle East, Nilesat for North Africa and Hot Bird for Europe.
Mr Yuki Sakagami, Head of South Asia and Middle East Division of NHK World Radio Japan, says, The commencement of the satellite radio transmission of our programmes via WRNs Sawt al Alam reflects one of our strategies to provide information using the most effective media to our target areas.
Gary Edgerton, WRNs Managing Director, adds, WRN is very honoured that NHK has made the historic decision to contract with us for the satellite transmission of its daily Arabic programme that was previously only available to listeners on short wave. Sawt Al Alam, WRNs Arabic language satellite radio station, is part of our strategy to continuously work with our valued international public service clients and provide them with new broadcast service solutions. In turn this allows them to remain at the edge of technological change and to reach ever growing numbers of listeners with their content.