Thirteen broadcasters from around the world have indicated interest joining Eurovision TV Lab, including Japan’s NHK, Korea’s KBS, Germany’s ZDF and Britain’s BBC. The project is part of the Eurovision TV Lab Week in September.
The Eurovision TV Lab is a showcase for new innovative programme formats created by public broadcaster NPO/Nederland 3 where it has already been run successfully twice. The EBU supports the new initiative to extend the project to the rest of the world.
Roek Lips, NPOs channel manager and creator of the TV Lab in the Netherlands, says, This first-of-its-kind project will link younger audiences to new public service television formats. He adds, Broadcasters have opened themselves up to innovation and that is a brave thing to do.
Public broadcasters joining the Eurovision TV Lab will contribute at least one pilot programme to a pool, as part of the Eurovision TV Lab Week for one week in September. Whether current events, drama, music or chat, all these shows will be broadcast on TV for the very first time to see whether the new programmes are a hit or not. Each broadcaster will use the same technology to involve the viewers. Social media tools and applications will measure how the pilots work with the audience.