As with online broadcasting, the AIB is building dialogues with leading suppliers of the technology and services that are driving mobile data. These include the GSM Association, Nokia, Google, Microsoft, Yahoo, Real networks and RIM. We have already published a number of reports on the evolution of the mobile market and the need for members to engage quickly with the opportunities that it presents. There will be further information published over the next few months to help members decide on how they can best exploit the opportunities based on their particular situations.
Microblogging
The AIB is in the process of producing a member only briefing on microblogging including comments from the Media140 event held in London recently. Microblogging provides a means of tracking news, finding information and highlightling output. All broadcasters should be analysing the uses to which they can put this new tool.