Arabsat, the leading satellite operator in the Middle East and North Africa region, and Mlive announce a five-year agreement to broadcast the Mlive channels on the BADR-3 satellite of the Arabsat fleet. Uplinked from Arabsat’s strategic partner Jordan Media City, the digital distribution platform in Ku-band will allow Mlive to directly access the extensive Middle Eastern and North African audiences via Arabsats constellation of BADR satellites @ 26°East. Furthermore, thanks to its dual-broadcasting on Arabsat’s “SEE-DIGITAL” C-band platform on its BADR-C satellite, Mlive will also dramatically extend its reach towards the numerous sub-Saharan viewers tuned to 26°E already watching a C-band bouquet of 37 digital plus 18 analogue channels.
Mr. Khalid Balkheyour, Arabsat President & CEO, welcomed the launch of the Mlive set of programs as part of the Arabsat rapidly expanding offering of channels, wishing them every success. Mlive is an innovative and attractive new style of channels and we are proud to be their partner in this exciting launch, delivering them immediate reach to an audience of 130 Million individuals in the MENA region alone, and much more beyond” he commented, confirming Arabsats strong commitment to help its customers succeed and steadily support their growth throughout the region. “We are honoured by their trust in our system and confidence in the extensive penetration of Arabsat’s constellation of BADR satellites at our 26° East primary fast growing DTH neighbourhood he concluded.
Frederic Giaccardo, CEO of Mlive, added: We are very pleased to broadcast through Arabsat and to collaborate with CEO Eng. Khalid A. Balkheyour and his team. This global and long-term agreement will ensure that Mlive is widely seen around the Middle East, Maghreb regions and Europe, offering Arabsat viewers a privileged and multilingual host of Music, Fashion and Dance, along with Interactive services and applications such as voting, chat, song dedications or quizzes.”