In a move that will eventually impact on international broadcasting, Microsoft and Vodafone are joining forces to extend Web services standards to mobile devices. This should make it easier for providers of web broadcasting to penetrate the huge and lucrative mobile network services market.
The initiative is targeted primarily at developers. Microsoft-Vodafone aim to increase the number of developers, to widen their markets, and to make development easier. This is an opportunity for broadcasters to find ways of extending their platforms to encompass mobile phone services worldwide.