MBC GROUP extends licensing deal with NBCUniversal

MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has extended its licensing deal with NBCUniversal to continue bringing the best of Hollywood movies by Universal Pictures and DreamWorks Animation to audiences across the region.

This latest multi-year extension forms part of a 20+ year ongoing relationship between MBC GROUP and NBCUniversal.

Sam Barnett, CEO of MBC GROUP commented: “We are pleased to extend our licensing deal with NBCUniversal. This deal allows us to bring top Hollywood titles to our audiences in the region.

Through our collaboration, we are not only able to expand the reach of NBCUniversal content but also to work together to offer a range of films to different groups of people. We can bring major action and drama franchises, as well as family-friendly animations, to our various demographics.”

Belinda Menendez, President & Chief Revenue Officer for NBCUniversal Global Distribution, said “We are delighted to extend our longstanding relationship with MBC Group through this new licensing deal. As a result of this agreement, MBC Group can ensure that their viewers throughout the Middle East and North Africa will have a front row seat to watch NBCUniversal’s blockbuster films for many years to come. From animated movies to action-packed thrillers, there truly is something for everyone in the family to enjoy!”

MBC GROUP’s newly extended licensing deal with NBCUniversal results in the company securing rights to broadcast a range of titles by Universal Pictures and DreamWorks Animation on MBC2 – the leading English-language movie channel in MENA.

This includes the showcase of first run box office hits for a free-to-air TV channel, such as “F9: The Fast Saga,” “The Boss Baby: Family Business,” “The Croods: A New Age” and “The Invisible Man”. Also included are the film franchises of “Bourne,” “Despicable Me,” “Jurassic Park” and “The Mummy.”

The extended licensing deal also sees titles appearing on Shahid, the world’s leading Arabic platform by MBC GROUP. Focusing on family fun, featured titles include “Shrek,” “Shrek 2,” “Sing,” “Trolls,” “The Secret Life of Pets,” “Minions,” “Dr. Seuss’ The Lorax” and “Shark Tale.”

A GLOBAL HUB FOR THE MIDDLE EAST & BEYOND

In addition to its leading position in the MENA, MBC GROUP is also considered one of the world’s top media and broadcast organisations. Its award-winning streaming platform, Shahid, can be accessed across the world, including the United States, the United Kingdom, and Australia.

MBC GROUP is also at the forefront of spearheading international exchanges of knowledge and expertise by inviting international companies, talent, and producers to become involved in Arabic-language titles. It also works with global entities to offer support and opportunities to MENA talent and producers worldwide.

[Source: MBC press release]