KBS-Korea has reached an agreement with Prasar Bharati, the broadcasting corporation of India, to carry its international television channel, KBS World, in the South Asian country.
KBS World is carried via DD Direct + which is a free-to-air Direct-To-Home platform open to Indian households. This enables some five million viewers in India to catch KBS World without additional charge.
The channel will also enable the 7,000 Koreans residing in India as well as some 70,000 Korean visitors to India each year to catch up on live news and programming from KBS.
A KBS spokesperson said that this agreement was a result of rigorous negotiation between KBS and Prasar Bharati for more than one-and-a-half years.
The deal with Prasar Bharati marks the latest KBS foray into Asian markets. Currently KBS World is available in Japan, China, Hong Kong, Singapore, Vietnam, the Philippines, Indonesia, and Malaysia.