More than 40% of US adults under 35 are already viewing Internet video on the TV at least once per month, according to latest research findings.
Research firm In-Stat predicts that revenue from Web-to-TV streaming services will grow to almost 3 billion in 2013.
In-Stat says that over the next five years, the number of US broadband households viewing Web-to-TV content will grow to 24 million and over 7 million households will use PCs to stream Web-to-TV content.
The research firm says that once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly, In-Stat’s primary research shows that users want a variety of their consumer devices to enable a Web-to-TV video experience.