The Advert Channel has signed a three-year contract with independent global communications company, Inmedia, that will see Britain get its first 24 hour TV station dedicated solely to airing adverts. Broadcasting on the Sky digital satellite channel 694, the Advert Channel is dedicated to bringing viewers the best (and worst) TV adverts from around the world, with a focus on adverts as a form of entertainment, culture and from an artistic and creative aspect.
Love them or hate them, everyone has an opinion on adverts, says the channels co-founder, Chelsey Baker. Programmes on the station will include Ad Chat, where presenters will chat live about the top TV adverts; Advert Focus, looking at ads making the news; Adverts for You, featuring the adverts that make you laugh, cry and those that are controversial; and Adverts Today, a behind-the-scenes look at how top adverts are made. Themed shows will focus on commercials of a certain era and segments, such as ads from the 60s, 70s, 80s and 90s, late night adverts, sports and celebrity adverts.
The deal will ensure the smooth delivery of the new channels 24 hour programming to Skys 7.3 million subscribers using Inmedias fully-managed playout and satellite uplinking via its EUROBIRD transponder.