Inmedia has integrated IMDs advanced digital advertising delivery with the Inmedia playout system to simplify the ingest of commercials for its playout customers. The first clients to go live using the system are Reality TV, The Horror Channel, London TV and Musicians Channel with Bonanza Bonanza TV to go live after 20 December.
The advantages of integrating digital advertising delivery with digital playout, include:
o Keeping advertisements in the digital video domain from ad agency through playout saves time and money;
o Saving on couriers Inmedia estimates that a busy channel could save over £20,000 solely in couriers, tape dubbing and stock per annum;
o Enabling a channel to more easily accept ads late or even accept spot sales just hours from airing.
Inmedias playout system with IMDs digital advertising delivery eliminates time and money wasted on chasing tapes from advertising companies and ensures the picture and sound quality and integrity of the advert itself, says Bonanza Bonanzas director of content and operations Simon Ingram. This new system delivers the reassurance that adverts will be with us in minutes rather than days and the digital transfer makes the process of advert acquisition more efficient, cost-effective and pain-free.
By integrating IMDs ad delivery service with our playout we can ensure that our advanced digital playout continues to improve the efficiency of operations, says Matthew Ivey, Inmedias sales director for Broadcast Services. Presently companies playing out ads spend thousands of pounds a year to courier tapes around, which are then ingested. Our implementation of the IMD service means that an advert is already here before you need it and remains in the digital video domain throughout its life – theres just no better way of distributing and playing out adverts.
Its critical for us that we work closely with all of the leading TV playout centres, says John Bolton, Technical Director, IMD. By integrating with Inmedia we have the double benefit of being able to service a number of new TV stations and offer a more inclusive service to ad agencies, while Inmedia stays ahead of the game by allowing its playout customers to save time and money. This really is a win-win deal for both parties.