Global Media Sustainability Initiative webinar – creating and demonstrating the impact

SAVE THE DATE!

As the Global Media Sustainability Initiative (GMSI) develops, bringing together media companies from across the world to collaborate on ensuring sustainability issues are woven into all output genres, the AIB is hosting an important webinar that will demonstrate the real impact that programming can make on key issues.

This webinar will explore the impact that similar international media initiatives have achieved, through a presentation of research work undertaken by the World Bank and with examples of how media companies have delivered key messages to remove stigma about, and increase awareness of, key issues affecting people worldwide, such as HIV/AIDS.

The speakers include Georgia Arnold, co-founder and former Executive Director of the MTV Staying Alive Foundation, Victor Orozco-Olvera, Senior Economist with the Development Impact (DIME) department in the World Bank and Chris Jackson, Senior Vice President and lead for the Ipsos People & Society practice in the United States. 

The webinar will set the scene for the collaboration that the GMSI is facilitating across continents, including content sharing, knowledge exchange and training of commissioners, editors, writers, producers, and journalists working in drama, entertainment, sport, music and news in TV, radio and digital platforms.

See the webinar brochure here.

The webinar is free to join and takes place on Thursday 11 April 2024 at 1200 GMT/UTC [0600 Mexico City/0800 EST/1300 London/1400 CET/1400 Johannesburg/1600 Dubai/2000 Singapore/2300 Sydney/0000 Auckland].

Register for the event here: https://events.teams.microsoft.com/event/7603552e-6ce3-497f-ac67-5967ee0e7ece@8f364d80-17ad-4baa-906d-84be71988aec

For more information about the Global Media Sustainability Initiative, visit: https://aib.org.uk/aib-global-media-sustainability-initiative/

We look forward to you joining us in April and helping to make the GMSI effective and influential.