Géraldine Filiol has been appointed Deputy Managing Director for International Communications, Marketing and External Relations at the Eurosport Group.
Filiol steps into this new role after having worked for the Paris-based sports entertainment media group for 19 years where she was most recently Deputy Managing Director for Rights Acquisitions, alongside a 3-year period as Managing Director of the Eurosport Events subsidiary.
Jean-Thierry Augustin, CEO of the Eurosport Group, has tasked Géraldine Filiol to manage the international and Paris-based teams in charge of media relations, TV channels and digital services promotion, as well as on-site branding at sporting and business events. Her role will also include the reinforcement of external relations with governing bodies and international sporting institutions.
Speaking on her new role Géraldine Filiol said: “I am very excited about this new challenge within the Eurosport Group. This opportunity to lead the Communications Department and our external relations comes at an exciting time in Eurosport’s development. Eurosport is in great shape today with an increasingly strong TV and digital offer featuring unrivalled live sport and strong editorial content. We have always enjoyed excellent relationships with our partners and I look forward to developing them further in line with our strategic objectives.”
Géraldine Filiol replaces Heather Bowler who is leaving Eurosport after seven years for a new role at the Women’s Tennis Association in London.
ABOUT EUROSPORT GROUP
In 2014 Eurosport celebrates 25 years of leadership in live sports broadcasting and digital innovation.
The Eurosport Group is Europe’s leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, broadcasts in 20 languages and reaches 135 million homes across 54 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 72 million households in 18 languages across 51 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 16 countries in the region and launched an HD channel in September 2011. Eurosportnews is the sports news channel transmitted worldwide. Eurosport.com, Europe’s n°1 online sports destination, has up to 23 million unique users per month (comScore) across an international network of sports websites in 11 languages, including Yahoo! co-branded sites in Germany, Spain, Italy and the UK. The Eurosport.com free mobile applications are available in 10 languages. Eurosport Player, Eurosport’s online TV service, provides LIVE and on-demand sports to fans’ PCs in 53 countries and the Player application is available for mobile, tablet and connected TV in up to 40 countries. Eurosport Events is the group’s expert division in the management and promotion of international sporting events. (Source: Press release)