Peter Winkler, a Director in PricewaterhouseCoopers Entertainment & Media Advisory Practice with more than 15 years of marketing, brand strategy and management consulting experience, has been appointed Senior Vice President and Chief Marketing Officer of Teletrax, the global broadcast intelligence company. Teletrax is a subsidiary of Medialink and provides digital video watermarking and content tracking service offering vital television intelligence on a global scale to video providers such as entertainment studios, news organisations, sports leagues, TV syndicators and the advertising industry.
Winkler served for six years in New York, London and Los Angeles as Global Marketing Director of PwCs Entertainment & Media Practice, leading all marketing and business development efforts. In this role, he oversaw PwCs Global Entertainment & Media Outlook, the industrys top five-year international market forecast. He has been a frequent press commentator on the Outlook and entertainment and media industry trends, speaker at industry conferences, and author of numerous white papers and articles on industry topics. More recently, Winkler was a management consulting Director in PwCs Entertainment & Media Advisory Practice, where he specialised in advising multinational companies regarding the impacts of digital technology and industry convergence on their businesses. His clients included some of the leading international entertainment and media conglomerates, as well as top software, telecommunications and technology services companies.
Peter is emblematic of the world-class breed of senior talent that Teletrax is now attracting, said Laurence Moskowitz, chairman of Teletrax and chief executive officer of its parent, Medialink. He has proven himself to be not only a leader of media in the 21st Century, but a visionary who now will bring that skill, along with his experience, energy and enthusiasm to the management team of Teletrax.