France 24 signs a major distribution agreement with Sun Direct in India

France 24 is strengthening its presence in India thanks to a new distribution agreement with Sun Direct, the country’s third-largest pay-TV operator. Starting August 1, 2024, Sun Direct has included France 24’s English channel in its offering, reaching an additional 12.5 million households.

Already available via a number of cable and satellite offerings in the country, France 24 is now accessible to over 90 million Indian households, representing 60% of all TV subscriptions. India, where the channel in English is highly followed, has the largest number of France 24 viewers globally.

[Source: France 24 press release]