France 24 gains ground in Kenya

In Kenya, where the channel is broadcast on DTT, France 24 is known by more than a third of residents (34%) in Nairobi, the capital. 11% of them follow the channel per week, mainly in English. In addition to its DTT broadcast, three local channels which carry part of the France 24 programmes (KTN10, Y25411 and Kirk TV12) contribute significantly to its audience in the country.

In terms of its audience, France 24 has risen to the rank of the leading international news channel in Kenya.

On a qualitative level, this study carried out by Kantar makes it possible to measure the impression of France 24 among its viewers, 53% of whom say they know its programming very well. According to them, France 24 provides relevant and reliable information on many subjects, and 71% say they recommend it to those around them.

France 24 is available in 9.3 million TV households in Kenya, or 85% of all equipped Kenyan households. The English channel is received in 9.2 million households (almost all), the French channel is received by 0.5 million households and the Arabic channel by 0.2 million households.

*Source: Kantar, survey carried out from May 15 to 28, 2023, among a representative sample of the population aged 15 and over in the country’s capital: Nairobi