As of today, FRANCE 24s English programs are available live and on VOD to the 55 million subscribers of Japanese mobile phone operator and world leader in 3G, NTT DOCOMO.
This service, the only one to offer free, unlimited access to all 3G subscribers, is available using a QR code that redirects to a URL providing access to FRANCE 24 live streaming as well as a range of high quality video programs on demand.
To access this service, subscribers simply photograph the code using their mobile phone.
Through this agreement, for which the technical solution was provided by French company ATOMIZ, FRANCE 24 will significantly increase its penetration rate in Asia and particularly in Japan, which boasts some 110 million mobile phone subscribers.
By developing a strategy that focuses increasingly on the mobile Internet and that targets leading operators, FRANCE 24 confirms its breakthrough into the international mobile services market.
Philippe Rouxel, FRANCE 24s Vice-President Worldwide Distribution comments: The launch of FRANCE 24 on DOCOMOs 3G package confirms the channels success in the mobile services market, which is growing strongly worldwide and especially in Asia. FRANCE 24 is a pioneer in mobile applications, particularly for the iPhone and all other smartphones, and is firmly positioning itself as the only international news channel available free of charge, live and on catch-up to everyone, everywhere, on every screen.